052609 CC WS AgP1. CONVENE CITY COUNCIL WO SESSION 6:00 p.m.
A. Roll Call
B. Review Agenda
Mayor Lizee
Bailey_
Turgeon
Woodruff
Zerby _
2. 2€110 CCAL,S Administrators 60 minutes 6:00 p.m.
memorandum
3. ADJOURN 7:00 p.m.
MEMORANDUM
TO:
City Council
FROM:
Brian Heck, City Administrat
DATE:
April 17, 2009
SUBJECT: Goals for 2010
The Council is going to try something different this year in establishing goals. Rather
than wait until the first quarter of 2010 to develop goals, which actually end up being a
work plan for staff, the Council is going to start the goal setting exercise in concert with
the 2010 budget process. The other change to the process is the Council will actually be
focusing on goals rather than tasks or tactics. Staff will work on objectives and tactics
once goals are determined.
In order to get going in the right direction, I am providing terms or definitions for goals,
objectives and tactics or tasks along with an example or two. These definitions and
examples are taken from a publication called Strategic Planning for Local Governments
published by the International City/County Management Association (ICMA).
Goal - Goals are general statements that are subsets of the vision. They are the points
toward which a community works. They may be realized in the short term, but they may
also reappear from one strategic plan to the next. Because they are general in nature, they
do not typically include any form of measurement.
Example: Organizational Effectiveness - Ensure that service delivery systems are
efficient, effective, and goal-oriented.
Objectives - Objectives are more specific and measureable. If performance measures
are not included in the objectives, it is difficult to document success.
Example: By June 30, 2004, implement a countywide framework for performance
measurement.
l T -2-
Tactics - Tactics represent action steps and are sometimes referred to as action steps and
sometimes as strategies. These are the specific activities that the jurisdiction must
undertake to achieve the measurements designated in each of the objectives.
Example: Hold community meetings at 10 locations over the next six (6) months.
Below is an example when the parts are assembled.
Goal: Reduce Crime on the north side of town.
Objectives:
1. Increase police officers in schools by 10 percent
2. Install 10 new surveillance cameras around schools
3. Initiate neighborhood watch program by September 1.
Tactics for Objective 3:
a. Hold community meetings at 10 locations over the next six (6) months.
b. Select volunteers for various roles, assignments, and schedules.
c. Conduct three-part training program for volunteers.
d. Identify three regular officers to support the operations
STEP 1
The first step in this process for the City Council is to review the current Mission/Vision
for the City of Shorewood. According to the Employee Handbook for the City of
Shorewood adopted by the City Council October 23, 2006 our Mission Statement of
Purpose is:
The City's mission is to provide a value in municipal services, to assure compliance with
community laws and standards, and to keep residents informed of those services, laws,
and standards. [Employee Handbook, Page 4]
Since the development of meaningful goals tie directly to the organizations mission /
vision, the Council needs to determine if the statement above reflects what they believe
Shorewood government is about. If it is, then the Council can move on with developing
goals, if it is not, then the Council needs to work out a new mission / vision for the City.
Decision point 1 - does the statement above capture the mission / vision the Council
has for the City of Shorewood?
If so, then the Council moves on to the establishment of goals; if not, then the Council
first needs to define the mission / vision for the City.
Establishing Goals - The Council should establish several broad goals per department.
Department is defined as Administration (includes communications, web, general
government, elections, etc.), Finance, Planning (includes zoning and inspections), Public
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Works (roads, sewer, storm sewer, engineering, water, snow/ice, etc) and Parks. Some
goals may have more than one department involved. Once the goals are established, then
staff will work on developing the specific objectives and action steps necessary to move
toward achieving the goals. In the process of developing the specific objectives and
action steps, staff will identify the financial requirements as part of the overall budget
process and will develop measures and outcomes.