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02-13-12 Shorewood Survey Presentation FINAL 2012-02-13 Shorewood, MN Citizen Survey 2011 Prepared by: Purpose Monitor trends Results can in resident opinion be used to: Measure government performance Inform budget, land use, strategic planning Benchmark decisions service ratings National Research Center, Inc.2 Methods Mailed to 1,330 randomly selected • households 613 completed surveys • Response rate 47% • Results weighted to represent demographic • profile of City Margin of error of +/-3% for entire sample • National Research Center, Inc.3 Overall Quality of Life and Community National Research Center, Inc. Overall Quality of Life of respondents Percent Much Above the National and Small City Benchmarks National Research Center, Inc.5 Aspects of Quality of Life 97% Shorewood as a place to live 97% Shorewood as a place to raise children Much Above the National and 92% Your neighborhood as a place to live Small City Benchmarks 69% Shorewood as a place to retire Percent “excellent” or “good” National Research Center, Inc.6 Community Characteristics Quality of overall Overall Educational natural image/reputation Air quality opportunities environment in of Shorewood Shorewood 91%90%86% 93% ++++++ ++ Availability of Availability of Ease of Sense of affordable affordable walking in community quality child quality housing Shorewood care 60%+57%57%54% ++ ++ Percent “excellent” or “good” = Compared to the National benchmark National Research Center, Inc.7 = Compared to the Small City benchmark Aspects of Community Character 93% Shorewood is a safe community with a low crime rate 85% The City offers the best schools 82% Shorewood provides and protects open space 61% Shorewood has tight-knit neighborhoods Percent “strongly” or “somewhat” agree National Research Center, Inc.8 Neighborliness in Shorewood About how often, if at all, do you talk to or visit with your Several times Several times immediate neighbors (people a week a month who live in the 10 or 20 29% 28% households that are closest to you)? Similar Contact Compared to the National Benchmark Just about every day Less than several 19% times a month Much Less 25% Contact Percent of respondents Compared to Small City Benchmark National Research Center, Inc.9 Safety in Shorewood 97% In your neighborhood during the day From violent crime (e.g., rape, 95% assault, robbery) Much Above or From environmental hazards, Above the 92% including toxic waste National and Small City Benchmarks 91% In your neighborhood after dark From property crimes (e.g., burglary, 89% theft) Percent “very” or “somewhat” safe National Research Center, Inc.10 Community Participation National Research Center, Inc. Participation in Community Activities Highest Rated Recycled used paper, cans, Read the Shore Report – 95% 96%bottles or cardboard from the city newsletter your home ++ ++ Provided help to a friend or 94% neighbor Visited the Shorewood Visited a park in Web site 87% 61% Shorewood (at www.ci.shorewood.mn.us) Percent who reported having participated in the last 12 months = Compared to the National benchmark National Research Center, Inc.12 = Compared to the Small City benchmark Participation in Programs and Events and Use of Rec Facilities MCE Summer Free Fridays Music in Arctic Fever Oktoberfest Rec Programin Freeman the Park 23%10% 8% 7% 7% Percent of respondents Playground Ice skating Warming Paths / trails equipment area house 80% 38% 26% 22% National Research Center, Inc.13 Participation in Spring Clean-up Drop Off Program 43% of respondents or other household members had participated in Shorewood's Spring Clean-up Drop Off program in the last 12 months 94% Ease of use Asked only of those who reported having 89% Convenience of drop-off site location participated in the program in the last 12 months 74% Cost of disposing of items Percent “excellent” or “good” National Research Center, Inc.14 Services Provided in Shorewood National Research Center, Inc. Overall Quality of Services Good 63% Overall, how would you rate the quality of services provided in the City of Shorewood? Fair 14% Poor 6% Above the National and Small City Excellent Benchmarks 17% Percent of respondents National Research Center, Inc.16 City and Special District Services Fire district’s Fire district Public schoolsShorewood parks response to callsservices overall 96%94%93% 98% NA ++ +++ Street maintenance/ Street Street lightingCable television repair resurfacing (i.e., filling potholes) + + + + 48%45%44%39% NANA Percent “excellent” or “good” = Compared to the National benchmark National Research Center, Inc.17 = Compared to the Small City benchmark Code Enforcement Issues Minor problem 50% To what degree, if at all, are run down buildings, weed lots or junk vehicles a problem in Shorewood? Moderate Not a problem problem 35% 13% Major problem 3% National Research Center, Inc.18 City Water User Ratings of Aspects of City Water Dependability of service 94% Quality (e.g., taste of water) 78% Cost 48% Percent “excellent” or “good” Reasons for Not Having City Water No connection 69% Too expensive to connect 27% Some other reason 19% Concerned about City water quality 7% Percent of respondents National Research Center, Inc.19 Key Driver Analysis Recreation and Wellness Community Design Overall Quality of City of Shorewood Services City Snowplowing Road condition parks Code Street Public enforcementmaintenance schools Sidewalk/trail Applying salt on maintenance icy roads Street Land use and Civic Engagement lighting zoning Cable Street Street signage television cleaning Public Safety Environmental Sustainability Police services Preservation of natural areas Fire services Sanitary sewer services Traffic enforcement Storm drainage Legend Above Similar to Below BenchmarkBenchmarkBenchmark Key Driver National Research Center, Inc.20 City Employees Compared to Compared to NationSmall Cities 90% Courtesy ++ 88% Knowledge “excellent” or “good” ++ 87% Responsiveness ++ 84% Timeliness NA + Percent 80% Follow-up NA NA 85% Overall Impression ++ National Research Center, Inc.21 Government Performance Compared to Compared to NationSmall Cities The overall direction Shorewood 67% ++ is taking Opportunities to participate in 62% NA “excellent” or “good” City government decisions Running Shorewood’s local government 59% NA in the best interest of residents The value of services for the taxes paid to 56% Shorewood Percent Shorewood’s government as an example 53% NANA of how best to provide services Shorewood’s elected officials’ consideration 53% NA of what people like me think National Research Center, Inc.22 Administration Performance 78% Quality of the City’s Web site (www.ci.shorewood.mn.us) 70% Online services available on the City’s Web site 69% Public meetings about City plans 63% Response to resident complaints and concerns 62% Information about City plans and programs 57% Transparency and accountability Percent “excellent” or “good” National Research Center, Inc.23 Potential Improvements and Initiatives National Research Center, Inc. Importance of Potential Improvements and Park and Rec Projects 76% Road improvements (i.e., reconstruction, resurfacing) “essential” or “very important” Environmental improvements (i.e., diseased trees, 67% Potential lake water quality) Improvements 52% Percent Expand trails and walkways Municipal drinking water system improvements 47% (i.e., expansion, additional treatment) 25% Programs for seniors and older adults “essential” or “very important” 19% Lights on ball fields at Freeman Park Park and Rec Projects 18% New recreational/Community Center programs Percent 14% Updated skate park facilities National Research Center, Inc.25 Support for City Initiatives To what extent do you support or oppose each of the following in Shorewood? Strongly supportSomewhat supportSomewhat oppose Strongly oppose Increasing recycling options 3% 48% 8% 41% for residents Providing organic material collection 7% 46%11% 36% (yard and food waste) Encouraging more community gardening (i.e., growing, harvesting and 8% 24% 54%14% distributing produce, flowers, etc.) Increasing environmental education and 10% 24% 52%15% public awareness programs Having a single trash hauler contracted 21% 21%29% 29% by the City, rather than multiple haulers National Research Center, Inc.26 Public Information National Research Center, Inc. Awareness of City Issues and Operations Slightly informed 32% How informed or not informed do you consider yourself to be about local Not well government issues and informed operations of the City of 25% Shorewood? Moderately Very informed informed 4% 39% National Research Center, Inc.28 Internet Access 94% of respondents reported having access to the Internet at home 52% Cable modem 45% DSL of respondents 26% Cell phone/PDA Type of Internet Access 5% Satellite Percent 3% Dial-up 2% Other National Research Center, Inc.29 Sources of Information 91% Shore Report newsletter 87% Word of mouth 75% Sun Sailor newspaper 64% The City's Web site (www.ci.shorewood.mn.us) 48% Excelsior Bay Times newspaper 46% The Laker newspaper Percent who reported having used each in the last 12 months National Research Center, Inc.30 Conclusions Highlights Quality of City & Special Community City Life & District Safety Employees CommunityServices OpportunitiesOpportunities Sense of Place to Place to Communication Place to Community Traffic Community with Residents RetireWork Retire Characteristics National Research Center, Inc.31 Thank you! Laurie Urban, Research Associate (303) 226-6990 Laurie@n-r-c.com National Research Center, Inc.32