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10-02-18 Planning Commission Agenda CITY OF SHOREWOOD COUNCIL CHAMBERS PLANNING COMMISSION MEETING 5755 COUNTRY CLUB ROAD TUESDAY OCTOBER 2, 2018 7:00 P.M. A G E N D A CALL TO ORDER ROLL CALL / (LIAISON) SCHEDULE DAVIS (Nov) ______ RIEDEL (Oct) ______ MADDY (Sep) ______ GORHAM (Aug) ______ EGGENBERGER (Dec) ______ 1. APPROVAL OF AGENDA 2. APPROVAL OF MINUTES September 18, 2018  3. PUBLIC HEARINGS None 4. OTHER BUSINESS A) VARIANCE FOR SIGNAGE AT STARBUCK’S COFFEE Applicant: Hilton Displays, Inc., rep. Watson Vinehill, LLC Location: 19285 State Highway 7 5. MATTERS FROM THE FLOOR 6. REPORTS Council Meeting Report  Draft next meeting agenda  7. ADJOURNMENT CITY OF SHOREWOOD COUNCIL CHAMBERS PLANNING COMMISSION MEETING 5755 COUNTRY CLUB ROAD TUESDAY, SEPTEMBER 18, 2018 7:00 P.M. MINUTES CALL TO ORDER Chair Maddy called the meeting to order at 7:00 P.M. ROLL CALL Present: Chair Maddy; Commissioners Davis, Gorham, and Riedel; Planning Director Darling; and Council Liaison Johnson Absent: Commissioner Eggenberger Chair Maddy explained the Planning Commission is comprised of residents of the City of Shorewood who are serving as volunteers on the Commission. The Commissioners are appointed by the City Council. The Commission’s role is to help the City Council in determining zoning and planning issues. One of the Commission’s responsibilities is to hold public meetings and to help develop the factual record for an application and to make a non-binding recommendation to the City Council. The recommendation is advisory only. 1. APPROVAL OF AGENDA Davis moved, Riedel seconded, approving the agenda for September 18, 2018, as presented. Motion passed 4/0. 2. APPROVAL OF MINUTES  August 28, 2018 Davis moved, Riedel seconded, approving the Planning Commission Meeting Minutes of August 28, 2018, as presented. Motion passed 3/0/1 (Chair Maddy abstained due to his absence at the meeting). 3. PUBLIC HEARINGS - None 4. OTHER BUSINESS A. LOT AREA, WIDTH, AND SETBACK VARIANCES Applicant: Cary and Susan Deacon Location: 21055 Forest Drive Director Darling reviewed the request from Cary and Susan Deacon. She explained that the request is to remove the existing home and build a new two-story home with a garage. She stated that the original home was built prior to zoning codes and recently a tree fall on it which created substantial damage. She stated that staff has reviewed the request and is recommending approval. She stated that the City has received three letters in support of the application. Commissioner Riedel asked why the tree preservation policy was required in this case since it is not new construction. CITY OF SHOREWOOD PLANNING COMMISSION MEETING SEPTEMBER 18, 2018 Page 2 of 3 Director Darling explained that because this is basically a case of complete redevelopment since they are planning to take down the existing home and build a new one, the tree preservation ordinance would apply. Chair Maddy stated that there was a reference to 20920 Forest Drive and asked if there were any parallels for the Commission to consider. Director Darling stated that this is just down the street on the corner of Forest Drive and Rustic Way. She stated that the circumstances between the two situations are different, the other lot was larger but narrow, but could be an example of a two-story house on a narrow lot. Cary Deacon, 21055 Forest Drive, thanked Director Darling for working with him and helping to bring this before the Planning Commission. He stated that they have spoken to everyone that lives around them and gone over the house plans and nobody has opposed their plans. He stated that they have tried to make the architectural design of the home fit into the neighborhood. He stated that they have no problem with the tree replacement plans, although they hope to keep the large tree, and have plans to install a rain garden for the water from the gutters. Commissioner Riedel asked why the homeowners had not chosen to build the home using the original footprint of the home because no variances would be required. Mr. Deacon stated it was due to the size of the original home which was about 19 feet wide and just too small. He stated that the existing foundation is also crumbling and has a lot of problems. Chair Maddy invited those present to provide public input at 7:17 p.m. Dirk Koentopf,4989 Woodend Place, stated that they fully support the Deacon’s building this home and noted that they are probably the most affected aesthetically because they live directly across the street. He stated that they love the plans and think it will add a lot to the neighborhood. Chair Maddy closed the public input portion of the meeting at 7:18 p.m. Commissioner Davis stated that she felt the plans were a great use of the property and will be of benefit to the neighborhood. The Commission reviewed the criteria to be considered as part of the variance requests. Commissioner Riedel asked Director Darling whether a variance would be needed if the applicant would build a two-story home on the same footprint of the existing house. Director Darling noted that it would be needed because the second story would increase the amount of square footage that is non-conforming. Motion by Davis, seconded by Riedel, to recommend approval to the City Council of the variance request for lot area, width and setback for the property located at 21055 Forest Drive, per staff recommendations and findings. Motion carried 4/0. Director Darling stated that this will come before the City Council on October 9, 2018. 5. MATTERS FROM THE FLOOR - None 6. REPORTS CITY OF SHOREWOOD PLANNING COMMISSION MEETING SEPTEMBER 18, 2018 Page 3 of 3 • Liaison to Council Council Liaison Johnson reported on matters considered and actions taken during Council’s September 10, 2018, meeting (as detailed in the minutes for that meeting). Chair Maddy asked if the City would be in contact with the City of Excelsior regarding restricting parking along Mill Street and a possible sidewalk and trail in the area. Council Liaison Johnson stated that he had been in discussion with them last year to discuss the possible sidewalk and trail and believes both of the City’s staff members are working together and pursuing grant money for a feasibility study. • Draft Next Meeting Agenda Director Darling stated that at the next meeting there will be an application for a variance to allow additional signage for the Starbuck’s coffee shop drive-thru lane. She also stated that there was discussion at the recent work session about having a special meeting in order to hold the public hearing for the Comprehensive Plan. She asked the Commissioners to check their calendars and see if October 30, 2018 would work to hold the public hearing. 7. ADJOURNMENT Davis moved, Riedel seconded, adjourning the Planning Commission Meeting of September 18, 2018, at 7:44 P.M. Motion passed 4/0. A O O 3 O x 0 0 rn 0 rn N D1 � o M 3 V'1 C kll �U O Ua. Q U • O � 3 o � U N U N c, � w A z �a 0 w N 0 U U �i O 0 U bA P-4 0 U Q bn Q 00 0 N N N O U C� �i 'C b CC s. V 9 Q O W. Lo M� W 00 x V C� U V O U z a W Wx a O U N 1 440 0 cd Q U � O N 00 'C a) r. U �" bA Ed O —4 °�° ° icr C) W c" a O w o U o ' u. o . 0 0 O U z a W Wx a O U N 1 440 0 cd Q tO N 00 'C a) r. U �" bA Ed O —4 °�° ° icr C) W c" A o a� C oo � o ' u. . rA r/1 .� •� •� ^, � N cam, O � � � W a ���oU�U °aa o O o 0 0 N N r.. .O i-i ^o I U a r x P� O Cd o o ° 0.0 U to '21 t U �~- O" o �x Cd to Cd O C) pi O cd qu)) •.O U U cn cn ° cd ~ •bb cn 0 Cd to 'd cn o Lo U v� l ., U O cc U U . z a Z d U P� � O 4, cod O N U �•� c 0 cd O ul -+ p cd to N O � � O U U U D 4, " Cd � N �N to .� O O H c �.� h U Cd 4, N O cd U ' C4;; o Id U o 0 cd c 14i U U cd 0 •- cd ' +� � N sU- '�cHtN U d bJD -o O CIS 'o H •� M H� CH CH N �� � N �" •� .'r Cd O sl v d O - U U +-+ Cd cd bn cd C3 VI O U U H U ° o � � 7R, . +; c cn U O U ch 9 U 'C7 0 bb . C13 Id �, c U H •3 ci U � � 'd cd O +' cn U Cd .v O ~� c v P� (4-4 ~ cd N cn cn cd JI 0 Cd cd U a o U L U U O 7d N Ste" 0 O b�A W) Ln ^rS a z W U N U U 0 3 4; cd '> M � U O � O � U }' U bA 3 � O � O o � o � o 0 O4.1 ;w-4 'n ~ U o � O � •� O U tj [� °sue4 O �i U U O �A 'C3 O U U U 0 o cn cn xl O U o � O � O � U •U U U 0 •N � O N N Q. O �+ U O c0 O � O U .a Cd U �1 Page 3 a. Reasonable: Adding a digital order confirmation monitor is a reasonable use and one that represents an advance in technology. Adding the pre -sale menu provides additional signage above that allowed for other commercial businesses. b. Self- Created: The technological advancement of a digital order confirmation is not a self - created issue. Staff finds the practical difficulty for requesting a pre -sale board are not unique to this property or user. Essential Character: Approval of the variance would alter the essential character of the area. The surrounding properties are also commercial properties. Tino's Pizzeria (located next door) also has a drive -thru but includes no additional pre -sale menu boards or other additional signage. Additionally, the applicant has stated that the pre -sale menu board would allow for reduced time in the drive -thru, but has provided no additional documentation. The original traffic study for the development (reviewed prior to approval of the development) indicated the need for space for 12 vehicles in the drive -thru lane, regardless of signage. Economic Considerations: The applicants have proposed the variance because it is cheaper to use their standard signage package than provide custom signage. The City's regulations are in place to provide a comprehensive and impartial set of standards and regulations to promote the safety and general welfare of the community. 4. Impact on Area: The applicant has submitted no documentation to support their claim that the pre - sale board would reduce stacking. Without independent documentation, the applicant could not conclusively say that the additional signage would improve wait times. It could also cause hesitation or confusion when ordering and thereby increase the wait time. Impact to public welfare and other improvements. Any proposed signage with a negative impacts to drive -thru wait times should not be encouraged based on the morning peak traffic on the adjacent streets. 6. Minimum to alleviate difficulty. Allowing a digital order confirmation monitor would be the minimum to make an allowance for a technological change. The additional signage band on the side of the screens is not necessary to the purpose of the drive -thru and should be eliminated. Allowing a pre -sale menu board is not the minimum action necessary as the applicant has an adequate amount of signage without it. RECOMMENDATION Staff recommends approval of the digital order confirmation sign, but recommend denial of the pre -sale menu board. The variance criteria are open to interpretation and after reviewing the materials and listening to public testimony, the Planning Commission could reasonably conclude differently. Should the Planning Commission decide to allow the additional signage, staff suggest an alternative. Some cities allow a maximum signage for all drive -thru signage and allow the applicant up to two signs. The Page 4 total square footage is the maximum allowed for both signs together, but allow the applicant the opportunity to split the square footage between them as may be appropriate for their business. You could limit the total signage to 32 square feet, allowing the applicant to split the square footage between the two boards as they prefer. ATTACHMENTS: Location Map Applicants Narrative and Plans HME: How to Optimize Drive -Thru Operations.... QSR: The Drive -Thru Performance Study: Impact of Pre -Sell Photos of Area Drive- Thrus. S:V9anningTianning Files\Applications\2018 Cases\Stalbucks Sign Variance \pc me—d- \77 0 �Z �41 CD 77LFTT-�-! T T fi T T T fi fi r T laa-I 00 ��afgn� I T T fi fi Sue IV is Z � a10 uiadS I m M 2�� toll �-�j:�,RE fi T u�N 2N N5 TAT IF _II T T T fi r fi r T fi T O C A�� U I City of Shorewood 5755 County Club Road Shorewood, MN 55331 952.960 -7900; FAX: 952.474.0128 Dear City of Shorewood: The purpose of this letter is to justify the pre -menu board and canopy with digital order screen of the new Starbucks Coffee on 19285 Hwy 7. Exhibit 1: Section 1201.05 Please consider allowing the pre -menu board and canopy with digital components for this Starbuck location. The landlord /property owner has approved the standard Starbucks drive thru equipment. 2. The approval for the pre -menu board will allow for decreased line stacking for vehicles and helps reduce the drive thru wait for customers. This menu item is standard for Starbucks Coffee drive thru locations, that help create an efficient continuance of traffic. The approval of the canopy with digital components allows for the customer to see and guarantee order accuracy. When the order is placed the customer can promptly see their order on the screen. The approval for these items would allow a typical drive thru traffic flow with the allotted property. 3. The variance, if granted, is simplistic with space along the drive thru lane for these items to not be viewed as crowded or in excess. 4. The variance, if granted, will not alter the essential character of the neighborhood & development area. The adjacent properties face other commercial businesses- no residential areas- so illumination will not disturb the surrounding area. The addition of these signs is not a danger to public safety and do not increase fire hazard. 5. The variance, if granted, will not be detrimental to the public welfare as there is enough room along the lines of the drive thru lane to accommodate the signage. A digital confirmation screen is increasingly popular amongst restaurants and other food chains as it demonstrates accuracy and customer satisfaction. 6. The variance, if granted would not be considered in excess due to the restaurant layout and would properly allow customers to gain the full Starbuck Coffee experience while ordering in the drive thru lane. Thank you for your time and consideration in this matter. 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DATE As Noted 2018 /Starbucks /Shorewood I 18- 41574/SB Shorewood MN 49955.cdr EST: REPRESENTATION OF THE PROPOSED SIGNAGE DUE TO VARIATIONS IN PRINTING DEMCES AND SUBSTRATES, THE FINISHED PRODUCT MAY DIFFER SL16HTLY FROM DRAOANG. Underwriters 10 U� F Laboratories Inc. 253:' (65.4cn1 413 13' C33.0rn1 R2 9?6' C25,1cn3 6, [152rn] �2cn7 4)6' C11,4rn1 4' C10.2cn] 14' 135.6rn1 e7 236' C6.7cn1 4' [10.2111 436 [I18cn7 10' [25.4[11 6' Ml 3i" [19mm) STEEL BASE PLATE w/ 18deg HOLES PATTERN LEFT SQUARE / SYMETRICAL x2 - C6X10.5 (6 "x2 "x6/16 ") STEEL POST (Ix) 83 - 5"x3 "W STEEL SUPPORT ANGLES (2x) (WELDED TO STEEL POST) k4 - EXTRUDED ALUMINUM MENU BOARD (lx) ONE SPLIT PANEL LIGHTSOX TWO 251/.".18%" GRAPHICS GRAPHIC ASSEMBLY CENTERED, NOT SHIFTED STANDARD LED TUBE LIGHTING, SIDE LOCKS *5_ WELDED ALUMINUM BASE COVER 16 - WATER -TIGHT BOX w /SWITCHES & SENSOR, RIDGID CONDUIT RUN TO SECOND EXT BOX BELOW BASE COVER, 120 WATT, 0.3OAac *7 - 8 BASE WASHERS, W THICK 1P8 - TWO SIDE MOUNT LOCKS, RETAIN EXISTING KEY sE3- 26-819 -15 U SIGN BASE AND PLATE COVE" (BY STARBUCKS) FINISH GRADE I � 1 CONCRETE FOOTING DTE - PRE- MENU FREESTANDING Scale: 318' = 1'(11x17 paper) ��.+uw,un,a,nc urvu,rvu.ru"u unruouuncu rrunn ur niuury ulxlnrarwu mnr nv l nt rctrnvuu�tu. wrltu,un tzn 11.1 —r-1- ­­I WRITTEN CONSEMFRCMANADTHORIZED OFFICER OFTHE COMPANY, p HILTON DISPLAYS 2018 725 HILLSIDE DRIVE • GREENVILLE SC 29607 P 800 353 9132 • F 8642422204 _hftrdispl.9s CHID 18 -41574 JOB NAME LOCATION Shorewood MN CUSTOMER CONTACT SALESMAN /PM DESIGNER DWG. DATE As Noted 2018 /Starbucks /Shorewood I 18- 41574/SB Shorewood MN 49955.cdr EST: REPRESENTATION OF THE PROPOSED SIGNAGE DUE TO VARIATIONS IN PRINTING DEMCES AND SUBSTRATES, THE FINISHED PRODUCT MAY DIFFER SL16HTLY FROM DRAOANG. Underwriters 10 U� F Laboratories Inc. 5 -PANEL MENU - FREESTANDING Qty.1 © 96Y2' [NS,OCn] e2 R3 14%, OVERALL DEPTH —T - -� gOCx \ ;� j� CCESS ` 4 -Z,_ CCESS # `s 108' C274,4rn7 86-1/4 353' C90.Scn7 HALO MSG 30W 176Scn7 CASE AREA 17.1cn7 HALO 25%' C64.5cn7 2 LENS OPENING C6.00N z3,• FACE FRAME 83 C70cn3 HALO MESSAGE AREA = (86.25' 38.125) / 144 = 22.9 SO FT DTE - MENU 5 PANEL FREESTANDING Scale: 1/2' = 1' (11x17 paper) 36%' C92.4cn7 13;' [4.4Cn1 125HILLSIDEDRWE• GREEWILLESC29607 �2 �l 216' P8003539132 • F8M2422204 6' l3' t7 E,Srn] www.hllton4lrylayzmm C15,2rn1 [33,Orn] 4 �6 ., [1IT 14• . Ln7 3' [76cn] 18' �[I0.2cn] 5' 112.7rn7 5. 02.7cn7 m• [25.4 -3 Starbucks 49955 17 J G4 634' C17.1cn] 5' 02.7en3 3' r7.6 ml a1 -Y" 119MMI STEEL BASE PLATE W/ 18deg HOLES ShOIBWOOCI MN • • 23 48W [MEScn7 HALD I I I I I I I [96Si n s2 (BOLTED TO WELDED Y" STEEL CROSSBARS) E4 GRAPHTI 65Y,' 1165.6cn7 •4 - EXTRUDED ALUMINUM MENU BOARDS (3x) $8_1/8" I I MSG I I I I I ONE FULL AND TWO SPLIT PANEL LIGHTBOXES 1� A A I Heather Welch C42�cn7 41' II II [1D4.1cn7 TO f3 45 II CEI T. -_ -____ _ _- f6 _� GRAPHIC WIDTH- 25Y' 164.2-1 —SHTO FIE D (typ 3 Places) F3 , MESSAGE AREA = (86.25' 38.125) / 144 = 22.9 SO FT DTE - MENU 5 PANEL FREESTANDING Scale: 1/2' = 1' (11x17 paper) 36%' C92.4cn7 13;' [4.4Cn1 125HILLSIDEDRWE• GREEWILLESC29607 �2 �l 216' P8003539132 • F8M2422204 6' l3' t7 E,Srn] www.hllton4lrylayzmm C15,2rn1 [33,Orn] 4 �6 ., [1IT 14• . Ln7 3' [76cn] 18' �[I0.2cn] 5' 112.7rn7 5. 02.7cn7 m• [25.4 -3 Starbucks 49955 17 J G4 634' C17.1cn] 5' 02.7en3 3' r7.6 ml a1 -Y" 119MMI STEEL BASE PLATE W/ 18deg HOLES ShOIBWOOCI MN • • .n7 PATTERN ROTATED FOR 15deg THRU 3deg POSITION •2 - C6X10.5 (6 "x2 "xyi6 ") STEEL POST (2x) •3 - S"X3"XY" STEEL SUPPORT ANGLES (2x) n s2 (BOLTED TO WELDED Y" STEEL CROSSBARS) ( •4 - EXTRUDED ALUMINUM MENU BOARDS (3x) ONE FULL AND TWO SPLIT PANEL LIGHTBOXES 1� ONE - 25%"x38" AND FOUR 25Y."x18%' GRAPHICS Heather Welch ALL GRAPHIC ASSEMBLIES SHIFTED %" TO RIGHT STANDARD LED TUBE LIGHTING, SIDE LOCKS •9 x5 - WELDED ALUMINUM BASE COVER - I v *6 - WATER -TIGHT BOX /SWITCH B SENSOR, ' RIDGID CONDUIT RUN TO SECOND EXT BOX Chad Wike BELOW BASE COVER, 120 WATT, 0.9OAac l r7 - 8 BASE WASHERS, Y- THICK f 64' x8 - TWO SIDE MOUNT LOCKS per MENUBOARD . II [162.arn7 RETAIN EXISTING KEY 4'E3 -26. 819 -15 4 -25-18 6' 4%' C11.7rn3 14 C36, • I As Noted 2018 /Starbucks /Shorewood MN/ 18 41574/SB Shorewood MN SIGN WITH BASE 49955.cdr AND PLATE COVER (BY STARBUCKS) FINISH GRADE E$T: CLIENT: CONCRETE :LANDLORD; 7 I I FOOTING I THE INTENT OF THIS DRAWING IS TO SHOW A CONCEPTUAL DTE - MENU 5 PANEL FREESTANDING REPRESENTATION IN P OF G DEVICES S AND SUBSTRA ES, TO VARIATIONS FINISHED IN PRIMING DIFFER S ANDY FROM DRIA, THE RNISHEO PRODUCT MAY DIFFEfl SUGHTIYFROM DRAWING. Seale: 318'= 1' (11x17 paper) _ Underwriters Laboratorles Inc. TMI5 DESIGN 15 THE ORIGIMALAND UNPU5USHW WORK OF HILTON DISPLAYS AND MAY NOT BE REPRODUCED. COPIED, OR D MIBRED IN ANY FASHION WITHOUT WRITTEN CONSENT FROM AN AUTHORDED OFFICER DFTHE COMPANY. 0 HILTON DISPLAYS 2018 DOS ON CANOPY - DCB ON UNISTRUT Qty. 1 ®R epsExHLROL - Ad— w © VOLTAO I VOLTWL TO.— LK f5 EfIDE 9Df pgTET �itSi3�OwM LNALLE aADai L`p(FxN N061 J�� BTTeAbR JI PYI � MTANMO TOMNAIp LOpc ��� W�9 LAOCIIONND�SDOM FORS i R[FWfNCE OrVM MNEe LM VOLTAO[ Po9DON5 oFALL O[VK6 wx wpn GC AND vDEINMt 1?F ♦ ♦ [Relxal �`` II - 12o+wlw i � COxDUlTORS COrID��� Rr wEn 1R DETA -UNE WLTAODDE�BDXWOTORB. `omlTOrwTm rowrA vDfoaaW `- ♦ ♦`,i F,) TO DOL B[twFxN txHANDDta 0. OOlvwOOR TOCONHfR Atli° o QD°EMD OOs taunMm OYIJ L W DIROM f6rHOTMLDM T•O.OETfCIW l00MRf M♦I NC _______ J�OpNptRl, R001E1G a.T muTewDOxMD roWEltONTFRM- mcom WEIEp MCOMMOOEOCATED 1•CUJIfM s'CMIMCOMNa rows MOlf• WGTo 006 OHTq xAL[t00Ks MtuD DDS DtaRrireD WE0. A Powell r4 DCe � sE DTE - DOS CONTROL BOX WIRING O°I�MlM O!`�OIGTFD wrt� MDx°T Sf °x Scale: 12' =1' (11x17 paper) VARIANCE REQUIRED F R6 iox DTE - DOS CONTROL BOX CONDUIT STUB -UPS AT CANOPY Scale: 12' = 1' (11x17 paper) R3 90' t228.60A ROOF PANEL SUPPORT 15' 138.1cn3 Ad— i f5 FRANF�iNDORTO`Tm PIN- COxDUR WRN WA TfIt1gMTCWPLxO FFAaE011U0AL MaDUD CNWD x N i Il_ 6AAx �-- c°NDDIrRelteLeLTRK L SEGO c°xcaet[RDOTmo DTE - DOS CONTROL BOX AT CANOPY Scale: 12' =1' (11X17 paper) ����yy SHL us tt[Eyy t291m11 TWi' [FL9W IT.6w1 BTj' t[Gm1 " �VA� li{' [05cn] ao L1L• 1L1L• tAxw BP76' D41 W � `' (L12W � EM'2cnl ; �1T 07aW Eli' OLhN �t DTE - CANOPY Scale: 1/4' =1' (11x17 paper) RI -TWO - V [19mm1 STEEL BASE PLATES w/ OVAL HOLES FOR SWPVEUPOSITION 16. 1i WASHERS SUPPLIED l2 • TWO - BACK TO BACK C4X'7.25 (4•xP: xFt1) STEEL POSTS M3 - WELDED ALUMINUM HEADER, G'XI.SB' CHANNEL N - THREE • ALUMTNUM ROOF PANELS SEAMLESS RAISED SIDE EDGES 15' OF USERED PATTERN W/ DRIP EDGE BEHIND WS_ WELDED STEEL PERIMETER ROOF FRAME 06 - WELDED Fss' STEEL 15-1 MONITOR SUPPORTERAME WITH HOT ADJUSTMENT l7 - WELDED STEEL 1' [25.4mm) O -C WIRE GRID BACK a SIDE PANELS IN WELDED RECTANGULAR STEEL TUBE FRAMES 18- 41s.'X" (11.3cmX12.lmm1 WHITE ACRYLIC LETTERS. FUZED TO LH GRID PANEL w /ANTI- TAMPER SCREWS l9 - WELDED ALUMINUM BASE COVERS 110 - WELDED ALUMINUM WATER -TIGHT ELECTRIC ENCLOSURE (REAR HATCH) 111- LED CEILING FLOODLIGHT, WIRED COMPLETE , ��• ��, �,. �-„ �. �, ��„-.. �,.- �,.. �-.. ���...,,,,,.,, � „,L,��.,,,,.,,,�,�.,,,.,,,�,.,, BPS, �. rvwNVr�. w. �s,.. xrvs..rv�D��rumNrv.ramNrvrvnnwiWmnuv uun >eni rnumiuvnuLnunacu urrarx ur lne wmvnNT. �nRTDN DISauis zme �L /n Tn 125 HILLSIDE HILLSIDE DRIVE • GREENVILLE SC 28607 P 8003539132 • F8642422204 www.hftndlsplav mm QID 4 JOB Starbucks 49955 • ' • Shorewood MN SALESMAN / PM :ter Welch d Wike • 425-18 As Noted 2018 /Starbucks /Shorewood I 18- 41574/SB Shorewood MN 49955.cdr THE INTENT OF THIS DRAWING IS TO SHOW A CONCEPTUAL REPRESENTATION OF THE PROPOSED SIGNAGE DUE TO VARIATIONS M PRINTING DEVICES AND SUBSTRATES, THE FINISHED PRODUCT MAY DIFFER SLIGHTLY FROM DRAWING. Laboratories (f� � Laboratories Inc. 72" ILLUMINATED D/F PYLON Qty. 1 SBC -PART # O 125 HILLSIDE DRIVE • GREENVILLE SC 29607 P 800 353 9132 • F 964 2422204 Sion Specifications: www.hlao1dl1plaY1— 6' -0' ha3anml - ---r1' -6' iI Disk Cabinet: Flexible face substrate With first surface applied 3M 3630.76 �HolyGreenVinylflm $feel angle frame with .063" [2mm] aluminum filler painted black to QID 18 . — Whitesinentobeweededoutof matchRAL7021M. _ € g1een NnN SignComp Petro bleed flex face retainer painted black to match RAL 7021 M. • e NAME - ? Steel angle frame with SignComp 2104 fiat bleed rebo frame Areas using black paint to match RAL 7021 M shall have a max 20% ai = and. 063' anent aluminum Mier- painted black to match = gloss level, match sample. o RAL 70211 - match sample Flexible face substrate with first surface applied 3M 3630 -76 Starbucks 49955 ° Holly Green vinyl film. While siren to be weeded out of green vinyl. Interior aluminum surfaces of sign cabinet to be painted white with Lacryl Sniioiimatch painted black to match r • • All fasteners used in the assembly of internal components shall be Steel Torsion tube assembly painted black to match `° coated to prevent corrosion. Shorewood MN a . - RAL 7021M- malldl sample �� . • �� Internal structure of cabinet shall be per approved shop drawings. Steel pipe 4— �— Graphic elements are internally illuminated using Sloan LED's or 6' -0'�•I� Weatherproof disconnect switch with sealing boot p -6^ I Starbucks approved equal. All electrical components are removable for • _ • • 1 0ez9mmi Steel angle forma with exWded aluminum retainers rainers and Rnmmi 53/4• 4 -0518 1'-14mmm1 n2mmmt service. •Torsion tube assembly to be constructed of 5 "x 5" x 114' \ .063' 021 aluminum filler - painted black to match RAL 7021M •match sample [127mm x 127mm x 6mm] Square steel tube with .063' [2mm aluminum filler. top and bottom. Assembly painted black to match RAL 721 M. - 3116' ismm] pigmented white SG poycarbonate face Drive Thru Cabinet panel to match R&H #7326 with 3M#M5 -22 opaque Steel angle frame with .063" [2mm] aluminum filler painted black to match black vinyl• Copy and chevrons to be weeded out RAL 7021. SignComp retro bleed flex face retainer ppainted black to match RAL 7021 M. Areas using black paint to match RAL 7021M shall have a max 20% Heather Welch • - She/vibe Amd palmed RAL T02,M gloss level, match sample. Flexible face substrate With first surface applied 3M 3630 -22B black Chad Wike ✓ block-out vinyl film. Copy and chevrons to be weeded out of black vinyl. Interior aluminum surfaces of sign cabinet to be painted white with Lacryl Starbrite. • All fasteners used in the assembly of internal components shall be Front Elevation View Side View Rear Yew coated to prevent corrosion. 4 -25-18 Internal structure of cabinet shall be per approved shop drawings. Scale: 3/16" = 1' (11 x17 Paper) Graphic elements are internally illuminated using Sloan LED's or Starbucks , approved equal. All electrical components are removable for service. Regulatory: Sign must meet all regulations in the National Electric Code as well as any local or state electrical codes. As per NEC 600.6, sign is equipped with a service disconnect switch. Sign must be listed as an Electric Sign per Underwriters Laboratories UL48 and /or GSA and bear the appropriate UL, CUL or GSA relevant certification marks. Primary power by electrical contractor per NEC. "As Noted F 425 C JM J63676 021M 3M 3630 -22 MrrE 3M 3630,20!7725.10 69 C NA WHITE 3M 680 -10 THIS DESIGN IS THE O1 AND UNPUBLISHED WORK OF HILTON DISPLAYS AND MAY NOT BE REPRODUCED. COPIED. OR EXHIBFTED IN MY FASHION WITHOUT WRITTEN CONSENT FROM AN AUTHORIZED OFFICER OF THE COMPANY. 0 HILTON DISPLAYS 2DIS 2018 /Starbucks /Shorewood I 18- 41574/SB Shorewood MN 49955.cdr THE INTENT OF THIS DRAWING IS TO SHOW A CONCEPTUAL REPRESENTATION OF THE PROPOSED SIGNACE DUE TO VARIATIONS IN PRINTING DEVICES AND SUBSTRATES. THE FINISHED PRODUCT MAY DIFFER SLIGHTLY FROM DRAWING. Underwriters Laboratories Inc. : [ E `d j m ��m Customer Driven HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com Table of Contents Executive Summary ......................... ............................... 2 An Industry Empowered by Technology ..... ............................... 2 Communication Systems Promote Speed and Accuracy ..................... 5 ClearSound Noise - Reduction Technology .... ............................... 8 Drive -Thru Acoustics ........................ ............................... 8 Training Employees for Success ............................................. 8 Multi -Lane and Multi -Point Order Taking .... ............................... 9 Setting and Measuring Service Standards with Timers ...................... 9 Analyzing Results .......................... ............................... 12 Keeping an Eye on Business with Surveillance Systems .................... 12 Other Technologies for Optimal Operation . ............................... 13 Conclusion ................................ ............................... 14 About HM Electronics, Inc .................. ............................... 15 Bibliography.............................. ............................... 16 HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit - Driven Technologies HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.h me.com Executive Summary It's tough to operate a profitable quick service restaurant (QSR) these days. Among the challenges facing operators are a saturation of the QSR market, increased competition from casual- dining restaurants offering more choices for customers, high employee turnover rate, and a recovering economy. The pressure is on existing QSRs to operate more efficiently, attract new customers, and keep them coming back. With a substantial part of any QSR's revenue coming from the drive -thru, operators are searching for new ways to improve its efficiency. And drive -thru technology plays a key role in this quest. According to a recent article in QSR magazine, "Technology, as a whole, now plays an indispensable role in quick- serve. From consumer applications that enhance the diner experience to operational applications that improve the restaurants' day -to -day functioning, experts say quick- serves that do not embrace technology are missing both revenue - boosting and cost - cutting opportunities that could put them at a competitive [advantage]. "' Optimal drive -thru efficiency depends upon numerous elements of operation, but the most critical components are order accuracy and speed of service. Within the last few years many new technologies have been designed to help QSRs improve these twin components of profitability. An Industry Empowered by Technology Although drive -thrus have existed since the late 1920s, until the mid -1970s most QSR customer orders were taken inside the restaurants. However, the last twenty - five years have witnessed an explosion in drive -thru sales, with some of the newer chains reporting as much as 90% of their sales and 80% of their growth coming from the drive -thru. Even the most traditional and established chains were reporting 50 -75% of their total revenues from the drive -thru. To monitor this drive -thru revolution, industry executives mobilized special teams to study both the human factors and the technologies that would give their companies a competitive edge, down to the second. In 1997, QSR magazine teamed up with the market research firm Global Growth Group (formerly known as Sparagowski & Associates) to study how the 22 largest chains 21 How to Optimize Drive -Thru Operations with Profit - Driven Technologies HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com in the United States had performed at the drive -thru during the previous year. This report, the "Drive -Thru Time Study," has since become an annual feature of the magazine, with the number of companies surveyed now standing at 25. Rankings are based on scores in four categories: (1) speed of service; (2) order accuracy; (3) speaker clarity; and (4) menuboard appearance, with speed and accuracy being weighed more heavily (each get 40% of the final score) because of their greater importance. The latest "Drive -Thru Time Study" confirms what most key players in the QSR industry already knew: speed of service and order accuracy at the drive -thru mean higher revenues for the com- pany as a whole. "Wendy's profits have outpaced the rest of the fast foodies for one key reason: Its drive -thru windows consistently rank among the fastest and most accurate in the industry." 2 For obvious reasons, the appearance of each year's "Drive -Thru Time Study" has captured the attention of QSR executives, operators, franchisees, managers, stock analysts, and even some customers. Competition is fierce among restaurant chains seeking to climb higher on the list, for both publicity and profitability reasons. Both speed and accuracy are critical to customer satisfaction and repeat business. Customers with busy lives and tight schedules quickly grow frustrated with every second that a food order is delayed. Even minor slip -ups can cause customers to look for a different place to eat next time. But how can a QSR achieve the drive -thru speed and order accuracy that will keep it ahead of the competition? Many theories have addressed this question, but the consensus among experi- enced QSR operators is that the best operational results are achieved by using a comprehensive approach of technology, people, and process. "The gadgets allow faster, more accurate service, but they have also trained the people — customers and employees — to demand still more from the drive -thru. Because the only way to increase volume is to move more cars, franchisees constantly study and wonder what they can tinker with or even overhaul to make themselves more drive -thru friendly. "3 41 How to Optimize Drive -Thru Operations with Profit - Driven Technologies Reducing service time while preserving accuracy has a direct correlation to improving drive -thru sales. According to McDonald's former CEO Jack Greenberg, "unit sales increase 1 % for every 6 seconds saved at the drive- thru. "4 In the last few years, many QSR operators have installed the latest communication systems, drive -thru timers, surveillance systems, POS systems, and a dozen other high -tech innovations designed to give customers what they want — quick, accu- rate service. And the QSRs that succeed in satisfying the customer's appetite for value, quality, efficiency, and convenience become the most profitable. Communication Systems Promote Speed and Accuracy Since their debut in the early 1980s, drive -thru communication systems have become a key element in QSR operation. The earliest drive -thrus did not change the basic face -to -face interaction between the customer and order- taker, but sim- ply allowed customers to remain in their cars while ordering. The introduction of drive -thru communication systems, however, did change the character of order giving and receiving. These systems allow employees to serve customers more efficiently at every stage of the drive -thru service — from taking the order, to preparing the order and finally delivering the order — in a swift, systematic fashion. Does newer mean better when it comes to communication systems? In the decades since their introduction, communication systems have evolved from cabled to wireless to meet the needs of today's fast -paced drive- thrus. The newer generation of wireless communication systems comes equipped with a suite of cutting -edge features. The hands -free capability, for example, allows employees to move around freely and comfortably while performing mul- tiple tasks. According to QSR magazine, "The wireless headset technology has been credited with increasing traffic by as much as fifty cars an hour at some McDonald's stores. It also is something customers will remember the next time they drive out for lunch." s How to Optimize Drive -Thru Operations with Profit - Driven Technologies HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com A recent study conducted by Global Growth Group — the "Drive -Thru Communications Study6" — reported that wireless communication systems can reduce service time by about 24% — or nearly 1 minute per car — resulting in significantly faster service than restaurants using the traditional face -to -face method of ordering, which required customers to drive to a service window to place an order. 7 Wireless systems also increase order accuracy over old- fashioned wired systems. "Wireless technology continues to aid convenience and accuracy at the drive- thru. "8 Average Service Time (min:sec) The full - duplex feature is another reason to invest in a wireless communication system. The older, half - duplex systems provide choppy communication between the customer and order- taker, similar to that of a walkie- talkie. The full - duplex system, however, allows for smooth, natural conversations, like those on a telephone. Both parties can speak and listen at the same time, thus ensuring that an order is taken accurately the first time. The "Global Growth Group Drive -Thru Communications Study" also showed that full - duplex communication systems increase speed of service by 6 seconds over half - duplex systems. 6 1 How to Optimize Drive -Thru Operations with Profit- Driven Technologies The more employees who can hear customer orders in real -time and work on them simultaneously, the faster the service will be. It is important, then, from a speed of delivery standpoint, for every employee in the food production line to wear a COMMUNICATORO. The "Global Growth Group Drive -Thru Communications Study" found that restaurants using 7 or more Communicators@ experienced significantly faster service than those using 4 or fewer Communicators @. The Study showed that speed of service could be reduced by up to 24 seconds per vehicle when 7 or more Communicators@ were used. Saving 24 seconds per drive -thru customer can significantly impact a restaurant's bottom line. By industry standards, an increase in drive -thru efficiency by 10% bolsters sales at the average QSR by $54,000 per year.9 According to Brian Baker, Vice - President and General Manager of Global Growth Group, "Franchisees are getting a jump on orders by having more headset units on employees... More employees hearing the order ensures that the system runs smoothly, and the extra equipment cost is justified by higher traffic. "10 v 3:10 - - - 3:00 - 2:50 - S 2:40 2:56 2:51 2:30 - 2;44 Z11 2:20 2:35 2:28 2:28 v c 2:10 2:00 2:11 1 2 3 4 5 6 7 or more Number of Communicators' HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit - Driven Technologies 1 7 HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www,hme.com ClearSound Noise- Reduction Technology A modern innovation available on newer systems is the built -in noise reduction technology, such as ClearSound from HME. ClearSound processes all sounds present at the drive -thru lane and eliminates extraneous ambient noises such as idling engines, mufflers and nearby traffic. With ClearSound, the order -taker hears only the customer's voice, freed from the unwanted environmental noises than can muddle drive -thru communication. "Wireless communication devices [such] as headsets and new -age audio systems ... improve sound clarity and filter out external noises such as nearby vehicular traffic. "11 Studies have shown that ClearSound can improve order accuracy by 41% and quicken service times by as much as 12 seconds per car.12 Some analysts believe that a twelve second improvement in speed can increase a store's revenues by as much as 2% per year. Drive -Thru Acoustics QSR operators should also be aware that the acoustical environment of the drive -thru lane can affect the long -term success of their business. A drive -thru located near a busy street, highway or strip mall is likely to have more environmental noise to contend with than one located in a quiet residential neighborhood. By reducing the amount of noise at the drive -thru lane, operators can take proactive measures to improve sound quality. Menu boards should be placed at locations which facilitate accurate communication between the customer and order -taker rather than at some random location in the drive -thru. Another basic though often overlooked acoustical measure is to encourage employees to use drive -thru equipment properly, such as putting the headset microphone in its proper position, thus enabling customers to hear the order - taker more clearly. According to the "Global Growth Group Drive -Thru Communications Study," restaurants with clear, highly - intelligible communication systems completed drive -thru orders approximately 22 seconds faster than those with unclear communication. Training Employees for Success Delivering the best drive -thru experience possible is not only about technology but the ability to train and motivate employees to meet your business goals. 81 How to Optimize Drive -Thru Operations with Profit - Driven Technologies According to QSR magazine, "training and incentives are the building blocks of speedy service. "13 Operators discovered that using incentive contests in training employees have been very effective in achieving their restaurants' service goals. By selecting and training the best communicator at your restaurant to take orders, for instance, you'll ensure that each customer interaction will be clear, friendly and audible. Multi -Lane and Multi -Point Order Taking As research has focused more on utilizing the potential of the drive -thru to increase revenue, some facilities with adequate outdoor space have explored the possibilities of adding a second or even a third drive -thru lane. Such lanes, positioned either side -by -side or in tandem, not only increase the number of customers who can be served at any one time, but may also prevent the buildup of long lines which can discourage potential customers. "Dual drive -thrus are as much about customer perception as they are about creating faster service. Studies show that the longer the drive -thru line, the less likely people are to enter. "14 Certain recent advances in communication systems are designed to accommodate these various drive -thru configurations. Features such as voice prompts not only alert employees when the batteries on their Communicator® are low but also help them keep track of what lane they're working on. Multi -point order systems with a greater number of wireless Communicators' and wireless point -of -sale components can also enhance speed and expand a restaurant's service capacity. Setting and Measuring Service Standards with Timers In an industry where every second counts, the ability of a drive -thru to deliver speed with quality is vital. That's why the need to set, measure and evaluate service standards is critical. Although standards can vary widely across the industry, every successful QSR chain reviews and adjusts its standards regularly. Within the last few years, technology companies have designed timers,. displays and software which allow QSR operators to evaluate the speed and performance of drive -thru service. HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit - Driven Technologies 1 9 Average RANK RESTAURANT CHAIN Service F i une Rankina I Wendy's Chick -M -A 3 Ktystal Burge 4 Checkers 5 McDom -dd's 6 Taco Bell Taco john's Burger King 12 KFC 9 Arbv's 10 Rally's 11 Taco john's 12 El Pollo Loco 4 13 Carl's Jr. 14 Long John Silver's is Jack in the Box 2Qla; 16 A &W . 17 Dairy Queen is Del Taco1�, 19 Har"s 20 Church's Chicken , 101 How to Optimize Drive -Thru Operations with Profit- Driven Technologies Some QSR chains have used point -of -sale (POS) systems to measure drive -thru service times. Under such a system, the order -taker must manually key in both the start time (when the order is received) and the end time (when the order is delivered). While this method does provide some data on service times, it can be inaccurate and problematic. For example, the data can be manipulated by an employee who waits until the food has been prepared before keying the order into the system or who bumps the order off the system before it is actually delivered to the customer. In either case, the recorded service time appears faster than it actually was. A more precise measurement of drive -thru service is available by using a speed -of- service timer. This device, when linked to underground vehicle detectors, can automatically track every stage of the drive -thru process, from order point to pick -up window. Not only can managers pinpoint areas for improvement, but the automated nature of the timer makes it practically impossible for employees to manipulate the data. According to the McDonald's newsletter QSC &V, "The HME System 30 Timer with the optional R31 dual -color display allows McDonald's managers to track service times and increase operat- ing efficiency. 1115 Speed -of- service timers connected to prominent wall- mounted displays give employees the opportunity to compete against the clock and deliver orders within management -set goals. Large timer displays visible to employees help create a greater sense of urgency in completing orders. Dual -color LEDs switch colors from "target achieved" mode (green) to "target exceeded" mode (red). In other words, green means go and red means speed it up. With an active display like this one, managers and crew members can see at a glance how long it takes to serve each drive -thru customer. Incentives and friendly competition among crew members can actually make their jobs more enjoyable and challenging while improving customer satisfaction and increasing sales. Timer displays can be made visible to customers to demonstrate just how fast the drive -thru process can be, since some customers tend to misjudge the time spent waiting for an order. By reviewing the timer reports, managers and operators can evaluate employee performance and make the necessary changes. "[McDonald's operator Fred Scarcelli's] stores in Brandon, Florida, got their first HME timers in August, and times have dropped thirty to forty seconds per store since the timers have gone in. The result... is a consistent experience for customers. "16 HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit- Driven Technologies 1 11 HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com Analyzing Results Operating multiple restaurants can be difficult, even for the most experienced manager. Polling systems such as PC30 Software from HME can help multi -unit restaurant operators and managers gather and analyze data on drive -thru performance and diagnose problem areas without expending tremendous amounts of energy and money. PC30 Software, which interfaces with the System 30 Timer, automatically collects timer data from multiple stores and organizes it in a central database for convenient, remote access. Keeping an Eye on Business with Surveillance Systems New digital surveillance technologies are replacing existing analog systems in the QSR industry and offering many new capabilities to assist operators and store managers improve security and operations. A leading example of this is the HME VisionTech digital surveillance system, which provides a live, remote view of stores from as many as sixteen camera shots simultaneously. At one level, surveillance systems deter theft, especially at sites that are open late at night. But such systems also help operators save time and money spent traveling from one restaurant to another to monitor daily operations. Digital images of all events at multiple QSRs can be recorded and stored for later analysis. Operators can easily retrieve and review information on their own terms, thus potentially saving time and money. Many operators have also expressed satisfaction with surveillance systems because they not only deter theft but also control shrinkage. CLM principal Carlos Morales maintains that "he doesn't have a shrinkage problem but would like to use VisionTech in order to 'look at the total picture of [his] operations,' and not only deter employee theft but also help protect against in -store accident claims. "» 121 How to Optimize Drive -Thru Operations with Profit - Driven Technologies Other Technologies for Optimal Operation In addition to communication systems, timers, and surveillance systems, there are other technologies on the market designed to help QSR operators achieve peak performance by enhancing customer interaction. Menu Board Design and Placement: The drive -thru menu board sets the tone and pace for the entire QSR experience. Menu boards must be easy -to -read and kept clean to facilitate customers' choices. Pre -order boards giving a preview of menu choices have also been used successfully by many QSRs on the theory that when customers know what they want before they arrive at the order point, the entire ordering process is expedited. For better communication with customers, menu boards and loudspeak- ers should be located close together, but with one caveat — speakers and microphones should be housed in a separate post, and not in the menu board itself. Doing so can cause echo, reverberation, and overall poor sound quality. Speaker posts should also be carefully designed and placed closer to the driver's window to obtain the best acoustics. Message Repeaters: The message repeater plays a pre- recorded message welcoming customers when they arrive at the order point. It can also be used to offer a menu special or to announce safety tips at the children's playground. There are two types of message repeaters — internal and external. As a built -in component of a wireless communication system, the internal message repeater can store up to two messages while the external one can rotate among five different messages. This tool assures that a consistent, easy -to- understand message is delivered to customers at appropriate times. For employees, the message repeater eliminates the tedious task of repetitiously greeting each customer, improves speed of service, and provides a consistent greeting delivery. Field reports indicate that message repeaters can reduce the average service time by as much as six seconds per car. Order /Price Confirmation Systems: Some QSRs have video displays to provide a visual confirmation of the order which the customer can read from the driver's seat. However, some customers may read slowly or misinterpret what they see. As a result, experts are unsure whether such customer - facing video displays HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit - Driven Technologies 1 13 HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com actually improve speed and accuracy. At the same time, studies also indicate that customers like the sense of control that order confirmation systems offer. Mobile Order Teams: At high - volume stores or during peak periods, instead of waiting for customers to come to a single point, order takers equipped with wireless Communicators@ can be positioned at preview boards, thus creating several order points which can then process high demand more efficiently. This method is also effective in eliminating long lines in drive -thru lanes. Some wireless communication systems such as those from HME include special features which allow mobile team members to coordinate activities with each other as well as communicate with the employees inside the store. Electronic Payment: Handling cash is time - consuming and risky. Several major QSR chains are testing a technology that will enable drive -thru customers to bypass the cash window by using a transponder similar to those which automatically collect highway tolls. The device is electronically scanned when the car passes the menu board and the purchase is billed to a linked credit card. This innovative technology could cut as much as 15 seconds off drive -thru service times, thereby boosting monthly sales by two percent or more. Conclusion While technology alone will not resolve every challenge that a QSR operator faces, technology is an extremely important component of operational efficiency and the overall customer experience. By focusing specifically on these objectives and measuring results, QSR operators can achieve their revenue, speed and quality goals. 141 How to Optimize Drive -Thru Operations with Profit- Driven Technologies About HM Electronics, Inc. HM Electronics, Inc. (HME) has been the leading provider of technology for the QSR industry for nearly two decades. A pioneer in technology, HME introduced the world's first patented wireless communication system for the drive -thru application. Today, HME continues to deliver the most comprehensive line of solutions to help companies improve their security and productivity. From communication and security systems to speed -of- service timers, HME has built a reputation for delivering customer driven solutions based on quality and reliability. Incorporated in 1971, the privately held HME develops, manufactures, markets and services its products in over 80 countries worldwide. HM Electronics, Inc. 14110 Stowe Drive Poway, CA 92064 800.848.4468 www.hme.com How to Optimize Drive -Thru Operations with Profit - Driven Technologies 115 Bibliography 1 "The Revolution," QSR magazine, November 2002, p. 44. 2 "Fast -food world says drive -thru is the way to go," USA TODAY, April 3, 2002, p. 2A. 3 "Navigating the Loop," QSR magazine, October 2002, p. 59. 4 "Fast -food world says drive -thru is the way to go," USA TODAY, April 3, 2002, p. 2A. S "Who Delivers in Drive -Thru? "QSR magazine, October 2001, p.62. 6 2002 Global Growth Group Drive -Thru Communications Study examined the relationship between various drive -thru communication systems and the speed of service. A sample of 2800 service times from four major QSR chains (Burger King, McDonald's,Taco Bell and Wendy's), along with pertinent information on the drive -thru communication equipment used at each store were collected for Global Growth Group's in -depth analysis. 7 The data for this finding is based on a relatively small sample size in the 2002 Global Growth Group Drive -Thru Communications Study. 8 "Getting Flashier?" QSR magazine, November 1999, p. 49. 9 "An Efficiency Drive: Fast -Food Lanes Are Getting Faster," The Wall Street Journal, May /April 1998, p. Al. 10 "Navigating the Loop," QSR magazine, October 2002, pp. 46 -49. 11 "Technology on the go: Operators'rev- up'drive -thru lanes with new systems," Nation's Restaurant News, October 6,1997, p. 87. 12 "Win the Communications Race," Hospitality Technology ,July /August 1999, p. 30. 13 "Speed Kills," QSR magazine, March 2003, p.41. 14 "Taking the drive -thru diner on anew ride," Franchisee Times, May 2002, p.43. 15 "Drive -thru timer designed to improve service speed, "QSC &V,Volume 4, Issue 3, 2000, p. 14. 16 "In Gear," QSR magazine, June 2002, p. 47. HM Electronics, Inc. 17 "High -tech systems look to head off restaurant shrinkage," 14110 Stowe Drive Nation's Restaurant News, January 11, 1999. Poway, CA 92064 800.848.4468 www.hme.com 161 How to Optimize Drive -Thru Operations with Profit- Driven Technologies Fast Food Drive Tluu Pre Sell Menu Boards Affect Customer Speed - QSR magazine Page 1 of 5 '' THIS GROWING THE BURGER GOLD SUBWAY R FRANCHISE IS RUSH IS ON AT ON A YEAF ' a GOING TO THE STEAK 'N SHAKE i 'FRESH FOI "NNNENNW ps DOGS SUBSCRIBE- FOOD- OPERATIONS- GROWTH- REPORTS- EVENTS- VIDEO What are you looking for? The Drive -Thru Performance Study: Impact of Pre - Sell amazon Burger King, Taco Bell, and Taco John's experienced slower speed of service 0 0 when pre -sell menuboards were in place, while the other benchmark brands were slower when the Plates & cutlery boards were not in place. shop now Chain -' With Pre -Sell Without Pre -Sell Burger King 200.02 196.18' Chick -fil -A 199.85 228.52 -- - - -- _ - - -- Krystal 208.44 260.94 - - - - - amazon McDonald's 183.33 194.12 Taco Bell 166.44 155.23 Shop Taco John's 188.65 160.14 "'_lraI Wendy's 121.14 153.11 professional Summary 181.64 179.68 supplies SPONSORED BY Shop now iECNq✓ RECENT NEWS Round Table Pizza Sponsoring Pizza Themed Museum INIRIX Selection Introduces New Datase DRIVE -THRU BENCHMARKS Selection Suite ..0 Average Service Time Landscaping Condition Order Accuracy Service Attributes Shake Shack Now Open in Atl Airport OCB in Place Customer Service OM t " Pre -Sell in Place Suggestive Sells 99 New Domino's App Function E RETURN TO THE STORY Impact of Pre -Sell Su ggestive sells riming Groups When Pizza is Ready Cicis Opening 2nd Montgomel - -- - - - - - -- - -- - — Location in Alabama Checkers & Rally's Selling Cheeseburgers for 69 Cents m September 26 SUBSCRIBE TO A.M. 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