02-11-19 CC WS Minutes1. CONVENE CITY COUNCIL WORK SESSION MEETING
Mayor Zerby called the meeting to order at 6:00 P.M.
A. Roll Call
Present. Mayor Zerby; Councilmembers Johnson (arrived at 6:25 p.m.), Labadie, and
Sundberg; City Administrator Lerud; City Clerk Thone; Finance Director Rigdon;
Planning Director Darling; Director of Public Works Brown; and, City Engineer
Fauske
Absent: Councilmember Siakel
B. Review Agenda
Sundberg moved, Labadie seconded, approving the agenda as presented. Motion passed
3/0.
2. REFUSE COLLECTION SURVEY REVIEW
City Administrator Lerud stated that the Council met with Peter Leatherman on January 11, 2019
regarding possible survey questions. He stated that a draft list of questions has been created by
Mr. Leatherman and is included in the packet for discussion.
Councilmember Sundberg noted that the original price was based on twenty questions and there
is an additional charge of one - hundred thirty dollars each time another question is added. She
asked what Mr. Leatherman thinks is the "magic number" of questions for this type of survey.
Peter Leatherman stated that twenty questions is a very short survey because it is only focusing
on one issue. He stated that the average City survey is about one - hundred twenty questions
because they usually cover more broad topics.
Councilmember Sundberg confirmed that the questions have been crafted to not be leading one
way or the other.
Mr. Leatherman stated that is the goal of all the questions to be neutral to illicit the opinion of the
people. He reviewed the suggested survey questions that they have submitted.
Councilmember Sundberg asked why the questions related to cost were asked towards the
beginning.
Mr. Leatherman explained that questions eight through twelve will be rotated so there is no
positional bias.
CITY OF SHOREWOOD REGULAR COUNCIL MEETING MINUTES
FEBRUARY 11, 2019
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Councilmember Labadie stated that she does not like the first question that asks if there are any
problems with their hauler because she does not think people like to identify a problem right away.
She suggested that it be placed further down the list of questions.
Mayor Zerby stated that a question that he was considering including was if residents had ever
changed their hauler choice and why they chose to do so.
The Council discussed possible questions and the order in the survey and how to streamline
some of the longer questions.
City Administrator Lerud noted that the survey will come back to the Council after tonight's
discussion for final approval. He suggested different wording for question number seven and
asked that question eight be removed. He noted that he feels question thirteen will need to be
reworded. He suggested that questions nineteen through twenty -nine be removed but include a
question regarding the value of the recycling services.
Councilmember Johnson arrived at the meeting.
The Council discussed yard waste, organics and spring clean -up or larger item type questions.
Councilmember Labadie asked if the City has had many instances of random dumping of items
that Public Works has had to deal with.
Public Works Director Brown stated that they do find couches and mattresses and noted that
many people do try to take advantage of the large refuse containers in the parks.
Councilmember Sundberg asked why one of the demographics questions was related to age.
Mr. Leatherman explained that the demographics questions help cross tab demographic
differences and also helps to validate against the U.S. Census to make sure they have a good
cross section of the City.
The Council suggested removing question forty -two and the possibility of including a question to
ask what they are currently paying for their services to give the residents some benchmarking
data that shows what companies are charging. The Council determined that they did not need to
ask what people are currently paying.
Councilmember Sundberg asked if the introduction information was clear enough so people
understood that the City is just taking a look at this situation. She stated that one of the big
misperceptions is that the Council has already made a decision which is not the case.
Mr. Leatherman stated that he will add some language to the introduction that makes that clear.
City Administrator Lerud stated that the goal is to bring this back before the Council on February
25, 2019.
3. ADJOURN
Labadie moved, Sundberg seconded, Adjourning the City Council Work Session Meeting
of February 11, 2019, at 6:51 P.M. Motion passed 4/0.
CITY OF SHOREWOOD REGULAR COUNCIL MEETING MINUTES
FEBRUARY 11, 2019
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