01-16-20 CC Staff RetreatCITY OF SHOREWOOD
CITY COUNCIL /STAFF RETREAT
THURSDAY, JANUARY 16, 2020
Convene City Council/Staff Retreat
17-11" Ill Iva I.-M I'M I Zlrel.
Mayor Protem Labadie called the meeting to order at 9:10 A.M.
Present: Mayor Zerby (arrived at 9:11); Councilmembers Siakel and Sundberg; City
Administrator Lerud; Finance Director Rigdon; Planning Director Darling; Director
of Public Works Brown; City Clerk Thone; City Engineer Budde; Communications
Coordinator Moore; Park and Rec Coordinator/Administrative Assistant Grout,
Planning Technician Molasky.
Others Present: Richard Fursman, Huelife.
Labadie moved, Sundberg seconded, approving the agenda as presented, all present
voted in favor.
Through the group exercise, there were four main blocks to the city reaching the desired vision
of the community:
1. Disjointed identifies and boundaries (internal and external) create divisions and
confusion, block sense of community and buy-in.
2. An under-maximized, aging commercial, non-diversified tax base, limits our financial
options and ability to pay for amenities.
3. No focus creates confusion on priorities blocking action.
4. Parochial and one-way thinking among cities on infrastructure development creates us
vs. them battles, blocking progress.
In order to address, or eliminate the blocks, the group developed three broad areas of effort with
specific areas on improvement under each:
1. Positioning the Community Path
a. Prioritizing Projects
b. Prioritizing Capital Improvements
c. Evaluating and Measuring Key Performance Indicators (progress).
2. Reformulating Interactions with Residents
a. Gathering Resident Input
b. Engaging and Educating Residents
3. Developing External Partners
a. Gathering Resident Input
b. Building Government Relationships and Consensus
Council member Johnson arrived at 1:00
City Council/Staff Retreat Minutes
January 16, 2020
Page 2 of 2
The current reality in each of these areas was further developed, as to what 2020
accomplishments will be and what two-year successes will be.
Mayor lacked quorum at 2:20, when Mayor Zerby excused himself, but meeting continued.
Mayor Zerby arrived back at 3:05.
Fursman said he would provide the city some documents following the retreat that would have
the raw data from the SWOT analysis, a draft report for the public, and then an "at-a-glance" for
reference. Lerud said it was his goal to make these action steps and overall progress toward
the vision to be a regular item at city council work sessions and council meetings over the next
couple of years so there is ownership and accountability in working toward the goals identified
by this group.
With no other business a motion to adjourn was made by Labadie, second by Johnson, all voted
in favor and the meeting adjourned at 3:10 P.M.
Respectfully Submitted,
Greg Lerud, City Administrator
ATTEST:
Sandie Thone, City'Clerk
ScotiZerby, Ma