Confidential Correspondence with AttorneyFILE COPY
Brad Nielsen
From: Sonsalla, Sarah J. [SSonsalla@Kennedy-Graven.com] C v
Sent: Monday, July 20, 2009 1:30 PM
To: Brad Nielsen
Cc: Tietjen, Mary D.
Subject: RE: Signs in parks
Dear Brad,
Mary is out so she had me look into this issue. Since it is a First Amendment issue, it is rather complex. It is my
opinion that the City can and probably should have a provision in the License Agreement or a policy that regulates the
content of the baseball field advertising signs. My opinion is based on the following:
In cases where the City is acting as a proprietor (seeking to raise government revenues or to facilitate the conduct of its
own internal business) rather than acting as a lawmaker with the power to regulate or license, the courts do not subject its
actions to the heightened review to which its actions as a lawmaker may be subject. Since the City is the owner of the
property in this case and is leasing the space on the fences to a third party who will be obtaining advertising for them, I
think that the City would most likely been seen as a proprietor and not a lawmaker in this situation.
Because the City is seen as a proprietor, it may exercise broad discretion in the operation of its own commercial
interests to send out a message of its own choosing, so long as the baseball field fences are seen as a "nonpublic
forum." A nonpublic forum designation allows the City to be able to regulate the content of advertising on the basis of
subject matter and identity so long as the distinctions are reasonable in light of the purpose served by the forum and are
viewpoint neutral.
For example, the U.S. Supreme Court held that a city's decision to limit the content of advertising on its transit vehicles
was within the city's discretion because the city was a proprietor and the advertising on the transit system was considered
to be a "nonpublic forum." In that case, the Court found that the city's transit vehicles were a nonpublic forum because
the city restricted the advertising to certain types (commercial and service industries) and did not allow political or
other types of advertising. Therefore, the City's "forum" was not open to everyone. However, there have cases where the
courts have found the government entity's advertising space was not a nonpublic forum, but rather a designated public
forum, and therefore, the much more rigorous test of "strict scrutiny" was applied with respect to the government entity's
content regulations (are the government restrictions on speech in furtherance of a compelling governmental interest and
go no further than is necessary in impending First Amendment rights?). In several of these cases, the government entity
had restrictions on advertising content, but had failed to implement them with respect to all of the advertisers. Therefore,
the court found that the government entity had created a designated public forum and could not implement its content
regulations.
Based on the above, in order to ensure that the City's baseball field fences remain a "nonpublic forum" so that the
City generally has the discretion to regulate the content advertising on them, I think that it is important for the City to either
have a provision in the License Agreement or a policy that in addition to not allowing advertisements that have alcohol,
sex or tobacco on them, regulates the content of the advertising so that it is clear that it is not available to everyone. For
example, policies that restrict non-commercial speech and, in particular, that ban political speech, have been found by the
courts to indicate an intent to create a non-public forum.
Let me know if you have any questions regarding this information. I will be at the staff meeting tomorrow.
Thanks!
Sarah
Sarah J. Sonsalla I Attorney I Kennedy & Graven, Chartered 1470 U.S. Bank Plaza 1200 South Sixth Street I Minneapolis, MN
55402 1 direct: 612.337.9284 1 fax:612.337.9310 1 e-mail: sonsalla@kennedv-araven.com
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-----Original Message -----
From: Brad Nielsen[mailto:BNielsen@ci.shorewood.mn.us]
Sent: Friday, July 17, 2009 10:05 AM
To: Tielen, Mary D.
Cc: Sonsalla, Sarah J.
Subject: Signs in parks
Mary/Sarah,
The Park Commission recommended approval (reluctantly) of the draft ordinance and license agreement for the
STILL application, with suggestions. One of the questions raised had to do with sign content. I know our
regulations have to be content neutral, but they asked if, because we own the property, we can include content
provisions in the license agreement. While I don't worry too much that the Little League folks will allow signs
with alcohol, tobacco or sex on them, the Commission would feel better with something in the agreement. This
is going to the Planning Commission on Tuesday (public hearing). Is it possible for you to opine on this by then?
Thanks! Have a great weekend. Mary— have a nice vacation!
Planning Director
City of Shorewood
952-960-7912
It
E
CHARTERED
Mary D. Tietjen
470 US Bank Plaza
200 South Sixth Street
Minneapolis MN 55402
(612) 337-9277 telephone
(612) 337-93 10 fax
mtietjen@kennedy-graven, corn
htu) Wwww kennedy-eraven.com
MEMORANDUM
To: Shorewood City Council
Brian Heck, Administrator
From: Mary Tietjen, city attorney
Date: May 22, 2009
Re: Ball Field Signs
• FILE COPY
At the meeting on May 11, 2009, the city council considered a request by the South
Tonka Little League (STLL) that the city amend its sign ordinance to allow for
commercial advertising signs on ball -field fences. The discussion and decision at that
time was to deny the request to amend the ordinance and, instead, to pursue an agreement
with the STLL for the posting of advertising signs. Some of the council's concerns
included the extensive nature of the proposed ordinance amendments and the desire to
"try out" the idea of allowing ballpark signs, rather than create a permanent entitlement to
them. Staff indicated the need to further review the city code to determine whether an
agreement with the STLL would be feasible and possible.
Upon further review and discussion, staff has come up with an alternative approach that
addresses the council's concerns and incorporates the suggestion of an agreement with
STLL. Staff is proposing that a conditional use permit be obtained from the City to post
these types of signs. One of the conditions would be that the applicant must enter into a
license agreement with terms acceptable to the city council. The benefit of this approach
is that the city can place time restrictions on the length of the CUP and the agreement,
and either or both may be revoked or rescinded if the terms of the CUP or license
agreement are violated. In addition, the CUP approach would not require extensive
ordinance amendments because the specific conditions and restrictions —which the
council would have significant control over —would be dealt with in the agreement.
Staff has created the following list of conditions. Others may be identified by the council.
Limited to non-profit sports organizations or facilities reserved for their use.
2. Community park, as identified in Comp Plan (i.e. Freeman Park)?
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0
3. Outfield fences only and only inside the fenced -in area.
4. Signs must face inside the park.
5. Professionally made/durable weather -resistant material.
6. Limit size to 3.5' x 7'.
7. Limit number to 15 per field.
8. Space at least seven feet apart.
9. Situate signs so as to minimize view from adjacent residential property.
10. Sign permits — administrative?
11. Back side of sign painted/colored dark green.
12. Specify duration of sign display.
13. Sign maintenance — detached, tears, graffiti, etc. — correct immediately or subject
to summary removal by City.
14. Fence maintenance — applicant responsible for any damage to fence caused by
installation or display of signs.
15. No alcohol, tobacco, or sex -related advertising
The CUP approach would require an ordinance amendment establishing the process, an
application, review and recommendation by the Planning Commission, a public hearing,
and final approval of the CUP and license agreement by the City Council. The ordinance
amendments and any application from STLL could be done concurrently. While we
understand that this process significantly delays STLL's ability to post signs this season,
staff believes this approach best addresses the council's concerns regarding the nature
and extent of the ordinance amendments, as well as the council's desire to maintain
control over the manner, length, types of signs, etc.
cc: Brad Nielsen
352167vI MDT SH23042 2
• FILE COPY
Kennedy
cot
Graven
CHARTERED
Mary D. Tietim
470 US Bank Plaza
200 South Sixth Street
Minneapolis MN 55402
(612) 337-9277 telephone
(612) 337-9310 fax
mtietjen@kennedy-graven.com
http;//www.kennedy-graven-mm
MEMORANDUM
To: Brad Nielsen, Planning Director
From: Mary Tietjen, city attorney
Date: February 23, 2009
Re: Proposed Amendments to Sign Ordinance
The South South Tonka Little League ("STLU) has requested amendments to the City's sign code
provisions that would allow advertising signs on the ball field fences at Freeman Park. You have
asked for a legal opinion on several issues related to their proposal.
Introduction. Sign regulation falls under the City's zoning power to regulate land uses. Sign
regulations are different from other types of land uses, however, because the First Amendment is
implicated. Signs are considered "speech" under the law and, therefore, the government may not
(with certain limited exceptions) regulate signs because of their message, subject matter, or content.
The City may, however, adopt content -neutral provisions to regulate such things as size, location,
number, color, etc.
Courts give a different level of protection to "commercial speech" and "non-commercial
speech." Commercial speech, of course, includes signs that advertise such things as a business,
profession, or commodity. Commercial signs receive less protection under the constitution than
non-commercial signs containing political, religious, or ideological messages.
Cities are not legally required to allow, and may completely ban, off -premise advertising signs,
such as billboards. The type of signs being proposed by STLL are essentially off -premise
advertising signs.
Questions. You have asked the following questions related to the proposed sign amendments:
1. Can the City distinguish between park fence advertising signs and other types of
outdoor advertising signs, including billboards? Would the amendments jeopardize
the City's position on other commercial signage, particularly outdoor advertising?
347577v I MDT SH23042 l
The United States Supreme Court has upheld an ordinance prohibiting billboards as a
constitutional restriction on commercial speech. The Court held that the ordinance
was valid because the prohibition was related to stated objectives, such as traffic
safety and aesthetics and did not impact or regulate the content of the sign. In your
situation, I believe the City could validly distinguish between park fence advertising
signs and billboards because park fence signs do not raise the same kinds of concerns,
such as driver distraction or aesthetic issues. However, allowing park fence signs as
the only form of off -premise advertising in the City could open the door to challenges
by other businesses that might argue their type of sign doesn't present the same
concerns as billboards either. Thus, if the City chose to allow only park fence
advertising signs (and not other types of off -premise signs), it should identify a basis
for doing so. Approving the amendments would not jeopardize the City's position
generally on commercial signage as long as the City has a rationale basis for
distinguishing between certain types of signs.
2. Can the City limit the amendments to only allow signs in Freeman Park? Should the
amendments be extended to include other city parks?
Public parks and streets are characterized as traditional "public forums" for free
speech purposes. With respect to noncommercial or "political speech," the U.S.
Supreme Court has held that citizens have a "traditional right of access" to these
forums. Although commercial advertising does not get the same deferential treatment
as political speech under the law, allowing off -premise signs in one park and not
another creates an inconsistency in how public property may be used in the City. As
described above, there may be valid reasons for making such a distinction, like the
character, nature, or location of the specific park. However, allowing advertising
signs only in Freeman Park could open the door for challenges based on the argument
that all public property within the City should be similarly available. Because the
City is regulating commercial speech rather than noncommercial speech, a challenge
nevertheless might be less likely to succeed, especially if the City has a sound,
content -neutral basis for allow signs in park versus another.
3. If the City allows advertising in the ball fields for STLL, would it be difficult to deny
similar treatment to other groups (ie, hockey or football)?
The law requires equal protection or, in other words, similarly -situated individuals
must receive similar treatment. Allowing one group to post off -premise signs while
prohibiting a similar group to do the same could raise equal protection concerns. The
City could, however, regulate off -premise signs based solely on some other neutral
factor, such as location (ie, off -premise sign are only allowed in "X" zoning district).
This approach would address any concerns that the City was showing preferential
treatment to a certain group and would make a challenge less likely to succeed.
I hope this adequately addresses your questions. Please feel free to contact me with any
additional comments or concerns.
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