051004 Liquor Comm AgP
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CITY OF SHOREWOOD
Conference Room
5755 Country Club Road
LIQUOR COMMITTEE MEETING
MONDAY, MAY 10,2004
6:00 PM
AGENDA
1. LIQUOR MARKETING STUDY PROPOSALS
2. OTHER
3. ADJOURN
A majority of the City Council members may be present at this meetin;.
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-CITY OF
SHOREWOOD
5755 COUNTRY CLUB ROAD. SHOREWOOD, MINNESOTA 55331..8927. (952) 474-3236
FAX (952) 474-0128. www.cLshorewood.mn.us. cityhall@cLshorewood.mn.us
MEMORANDUM
Date:
May 6, 2004
To:
V
lLiquor Committee Members ' , "
Bonnie Burton, Finance Directorffreasurer ' ,
From:
Re:
Liquor Marketing Study RFP Recommendations
The Shorewood City Council and the Liquor Committee authorized staff to conduct a Request For
Proposal (RFP) for a Municipal Liquor Marketing Study to be conducted this year. Accordingly, staff
prepared anRFP and several vendors were encouraged to submit proposals.
Staff received proposals from two reputable vendors and interviews are sc~eduled for Thursday, May
6, 2004 in the afternoon. Staff anticipates they will have a recommendation for the Liquor Committee
at the Monday, May 10 meeting and will have available copies of the proposals for review at that time.
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t..,1 PRINTED ON RECYCLED PAPER
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CITY OF
SHOREWOOD
5755 COUNTRY CLUB ROAD · SHOREWOOD, MINNESOTA 55331-8927. (952)474-3236
FAX (952) 474-0128. www,cLshorewood.mn.us. cityhall@cLshorewood-.mn.us
REQUEST FOR PROPOSAL
ANALYSIS OF CITY OF SHOREWOOD'S MUNICIPAL
LIQUOR STORE OPERA TIONS
I. BACKGROUND AND PROJECT DESCRIPTION
The City of Shore wood will engage professional services to evaluate and develop options relative to
the City's municipal Ilquorstore operations. Shorewood's municipal liquor operation currently
consists of two stores, :withtotal~ombined annual gross sales of approximately $1.7 million. Liquor
staff includes a full-time liquor operations manager, two full-time assistant managers; and. several
part-time liquor clerks.
One of the objectives of this report will be to determine whether it is desirable to' expand the existing
operation to include an additional third store, andlorto make improvements to the existing stores.
This project is a broad feasibility overview that is being undertaken to address the following issues:
i) An analysis of the optimum number of stores that can be supported in the current market and
further, how many stores Shorewood should have in that market.
ii) Whether an additional store in Shorewood can be supported and ifso, an analysis of
location?
iii) What type of store should be considered or what mark~t should each.of the stores be
designed to serve? .
iv) What would be the appropriate timeframe for establishment of a new store?
v) If a decision were made to retain, the Waterford store, what types of improvements would be
recommended?
Indicate what type of data you will provide to support your recommendations, including projected
financial performance for each option.
The study may suggest other issues that need to be evaluated, and it is expected that those issues will
be addressed as part of this study.
o PRINTED ON RECYCLED PAPER
City of Shorewood
RFP for Municipal Liquor Operations Analysis
April 2004
Page Two
II. SUBMISSION REQUIREMENTS
Please provide the following information as part of your submission:
. A narrative relating to your general approach to this project.
. Company history.
. Examples of work in the past three years in similar liquor operations market research studies.
. Resumes, including responsibilities, background, and relevant experience, of key personnel
that will be working directly on this project.
. The names of three to five individuals that can be contacted as references concerning the
professional capabilities and resources of your firm.
. Any additional information or materials that you believe communicate the capabilities of your
firm to perform on this project.
III. FEES
Please submit the fee for your service on this project. The City prefers that it be a maximum, or not-
to-exceed, fee for the service provided.
IV. SUBMISSION TIMEFRAME AND PROCESS
A. Submission Deadline and Requirements
Please send five bound and one unbound copies of your response to this Request for Proposal.
They are to be received at the offices of the City of Shorewood no later than 4:30 p.m.
Wednesday, April 28, 2004. Proposals should be directed and delivered to:
Craig W. Dawson, City Administrator
City of Shorewood, Minnesota
5755 Country Club Road
Shorewood, Minnesota 55331-8926
B. Selection Process
Following review of the Request for Proposal by City staff, firms will be contacted for
additional information or to participate in an interview process. We expect that interviews
will be conducted during the week of May 3, and that consideration of engaging professional
services will be placed on the May 10 meeting agenda for the City Council.
Any questions regarding this Request for Proposal should be directed to Mr. Craig Dawson, City
Administrator, or Ms. Bonnie Burton, Finance Director, at 952.474.3236
Vendor Interview Schedule:
Len Sage, Dakota Worldwide
Terri Heaton, Springsted, Inc.
Tentative Timeline of Events:
March 22, 2004
April 5, 2004
April 28, 2004
May 3, 2004
May 10, 2004
May 26, 2004
CITY OF SHOREWOOD
RFP LIQUOR OPERATIONS
May 6, 2004
Thursday, May 6,2004,1:30 p.m.
Thursday, May 6,2004, 3:00 p.m.
Review of Draft RFP by Liquor Committee
Advertise RFP and mailing to prospective vendors
Deadline for submission of proposals
Conduct interviews this week
RFP Review by Liquor Committee
Appointment by City Council at their regular meeting