021197 CC WS AgP
,
Work Session Meeting Notice
The Shorewood City Council will meet on:
7:00 p.m. 1.
7:00 p.m. 2.
8:00 p.m. 3.
9:00 p.m. 4.
10:00 p.m. 5.
Tuesday, February 11, 1997
Beginning at 7:00 p.m.
in the Council Chambers at
5755 Country Club Road,
Shorewood, MN 55331
AGENDA
Roll Call
Review of:
City Values
Statement of Purpose
Council Commitments
Organizational Goal
Comprehensive Plan Goals
Comprehensive Plan Objectives
Identify Areas in the Comprehensive Plan to be
Reviewed and Updated (Flag areas of concern to
Council members and identify new issues to be
considered)
Discussion on Proposed Communications Plan
Adjournment
No action will be taken at this. time. This meeting is open to the
public.
James C.Hurm,
City Administrator/Clerk
To:
Mayor and City Council
James C. Hurm, City Administrator
~
From:
Date:
February 7, 1997
Re: Tuesday, February 11 Work Session -7:00 p.m.
2. City Values and Statement of Purpose - Please review these documents. They are the basis
on which the City operates. They were adopted in early 1991 arid reviewed by City Councils each
year thereafter. Please be prepared to discuss any suggestions you might have.
Goals - are set forth as an organizational goal which should be reviewed fIrst and as
Comprehensive Plan goals which should be reviewed along with the Comprehensive Plan
objectives.
The Councilmember Commitments have been adopted and revised by past City Councils.
There is no requirement for this but it can serve as a means to discuss the role of the City Council.
If you so wish it can be set aside. If you wish to discuss revisions so you can be comfortable with
it, coming with suggestions for specifIc wording changes will speed up the process.
3 . Please review the Comprehensive Plan document supplied to you at our 11/13/96 orientation at the
Copper Stein. Let us know right away if you do not have a copy so we can get one to you. Again,
highlighting areas to discuss in advance will save time at the meeting. The task at hand is to
identify specifIc areas of the document that you want further discussion or would like rewritten.
Please give specifIc parameters within which the Planning Commission or staff should remain in
the drafting process. A copy of the Plan Table of Contents is enclosed for you to take brief notes
on to bring to the meeting.
4. The proposed Communications Plan is to be presented at 9:00 P.M. If the fIrst agenda items run
late you may wish to postpone consideration of this item to another date. If there is time however,
Teri Naab and I would like an hour or so to review the various elements with you. Although many
details need to be worked out, this plan incorporates many ideas of members of the Council,
Commissioners and staff. Weare very interested in your initial reaction to the various elements of
the plan so we can continue pursuing some elements and discard those you feel are not
worthwhile. The communications "culture" this plan describes is proposed in a way that is very
cost effective yet hopefully addresses as effectively as can be reasonably expected the call for better
communications with our citizens.
~IEIco)IRJEWco)co)IID ccrr~)Y w &JL1I1JE~
The Shorewood City Council, in its governing role, is responsible for setting policies for
the City, which are implemented by the Administrator and City employees. Furthermore,
the Administrator, employees, and City Commissions propose overall goals, specifIc
objectives, service levels, and action plans for Council consideration and direction.
This "team" makes decisions and acts based on a strong set of values. The team values are:
. A strong sense of commitment to the City and its Statement of Purpose.
. Open, democratic government, enhanced by an informed populace.
. Responsiveness to the needs and desires of the citizens; public service.
. Fair and equal interpretation and enforcement of City Codes.
. A reputation for dependability and integrity.
. Teamwork and action oriented problem solving (acting rather than reacting).
. Striving for improved productivity and efficiency through new technology and
innovation.
. Employee selection by merit.
. Professional development.
. Respect for City employees who, with fair treatment, proper training, and a
willingness to let them excel, will take pride in association with the City and
serve the people well.
. The provision of accurate, timely information to the City Council, through proper
channels, so the best possible decisions can be made.
. Adherence to professional, ethical standards of conduct.
ADOPTED by the Shorewood City Council on Monday, March 9,1992.
City Council Action:
3/1 0/93
1/1 0/94
1/23/95
1/22/96
5/13/96
Reviewed
Reviewed
Reviewed
Reviewed
Reviewed
2
CCITIrlY C{J)}F ~lEIC{J)mJEWco)co)IID
This Statement is a point of reference for all decisions and actions of
Shorewood City Officials and Employees.
Statement of Purpose: To provide a value in municipal services, to assure compliance
with community laws and standards, and to keep citizens informed of those services, laws
and standards.
Statement of Goals: To provide a focused direction for Shorewood, the City Council
has adopted Organizational and Comprehensive Plan goals (attached).
Statement of Expectations: To accomplish our goals we must serve in an impartial
fashion; be open, accurate, patient and courteous; and take pride in the job we do. Let us
know when we don't meet our expectations!
City Council Action:
10/28/91
2/24/92
3/1 0/93
1/1 0/94
1/23/95
1/22/96
5/13/96
Approved
Reviewed
Reviewed
Reviewed
Reviewed
Reviewed
Reviewed
SHOREWOOD CITY COUNCILMEMBER COMMITMENTS
I, , as a member of the Shorewood City
Council, recognizing the important responsibility I am undertaking
serving as a member of the City Council of the City of Shorewood,
hereby personally pledge to carry out in a trustworthy and
diligent manner all the duties and obligations inherent in my role
as Councilmember.
MY ROLE
I acknowledge that my primary role as a Councilmember
contribute to the defining of Shorewood I s mission and
the fulfillment of. that mission, and (2) to carry
functions of the office of City Councilmember.
is (1) to
governing
out the
My role as Councilmember will focus on the. -development of broad
policies that govern the implementation of city plans and
purposes. This role is separate and distinct from the role of the
Administrator to whom is delegated the determining of the means of
implementation.
MY COMMITMENT
As a member of the City Council I will:
1. Represent Shorewood in a positive and supportive manner at
all times and all places.
2. Represent the interest of all people served by the City, and
not favor special interest inside or outside of this public
organization.
3. Not use my service on this Council for my own personal
advantage or for the advantage of my friends or supporters.
4. Keep confidential information confidential.
5.
Approach all Council issues with an open mind.
make the best decisions for everyone involved.
Prepare to
6. Do nothing to violate the trust in those who elected me or to
the Councilor to those we serve.
7. Focus my efforts on the mission of the City and not on my
personal goals.
8.
Never exercise authority as a
acting in a meeting with the
delegated by the Council.
Councilmember
full Council
except
or as
when
I am
9. Establish as a high priority my attendance at all meetings of
the Council and Commissions on which I serve.
4/96
10. Come prepared to contribute to the discussion of issues and
business to be addressed at scheduled meetings, having read
the agenda and all background support material relevant to
the meeting.
11. Observe the City's parliamentary procedures and display
courteous conduct at all meetings.
12. Refrain from intruding in administrative issues that are the
responsibili ty of management, except to monitor the results
of actions taken.
13. Avoid conflict of interest between my position as a
Councilmember and my professional life by carefully complying
with the City's Code of Ethics (Section 105.04). If such a
conflict does arise, I will declare tha~ conflict before the
Council, and refrain from voting on matters of which I have a
conflict. .
14. Understand that issues are appropriately debated at City
Council meetings. Once a City Council decision is made the
debate ends and the majority decision is respected.
15. Agree to serve as a liaison on Commissions or an affiliated
organizations as requested by Council. As a Council liaison
I will:
· Attend meetings as appropriate.
. Make reports of all meetings to the City Council at
their next regularly scheduled meeting as necessary.
16. Participate in scheduled strategic planning sessions, Council
self-evaluation programs, and whenever possible attend
Council development workshops, seminars, and other
educational events that enhance my skills as a Councilmember.
DATED:
(signature)
4/96
CClltl1 @jf ~Thl@~w@CDXdl
CQ)~rl&tlll@l]}&ll CG@&ll
To be recognized by Shorewood citizens as a model of good government
by:
1. Providing a value in high quality services. Service excellence
will be achieved by respecting employees as the City's greatest
assets, and as team members with a shared vision of increasing
productivity and accountability.
2. Serving in such an efficient, friendly manner that residents
feel good about being citizens of the Shorewood community;
continuously striving to keep citizens informed and asking for
and listen to feedback; and utilizing "user friendly" municipal
systems, processes and documents. Association with the City,
in any capacity, should be as enjoyable and focused as possible.
3 . Working closely with other governmental jurisdictions as well
as the private and non-profit sectors to effectively address
south Lake Minnetonka area issues and City goals.
4. Maintaining policies, plans and procedures which will secure
financial stability for all City funds.
4/8/96, Reviewed by City Council 5/13/96
C([))mjp>Irelhlel1ilsive ]PRo G([))~S
A. Natural Resources
The City will establish guidelines and adopt regulations to ensure preservation and
protection of the natural environment.
B . Land Use
The City shall establish a pattern of land uses which is consistent with the residential and
recreational functions of the community.
The land use plan shall promote harmonious relationships between various land uses (e.g.
homes, commercial outlets, churches, parks, schools, etc.) through proper development
and locational planning.
Through land use planning discourage land uses which are inconsistent with the residential
and natural character of the community.
C . Transportation
The City shall provide and maintain a safe and efficient system of transportation, sensitive
to the needs of residents and the environment of the community.
D. Community Facilities (CIP)/Services
The City shall provide those basic facilities and services which ensure the health, safety and
general welfare of the public, the cost of which facilities and services are most efficiently
shared by the general public.
The efforts of varying government agencies shall be coordinated to avoid duplication of
efforts, unnecessary expense and improper location of public facilities.
The City shall establish a basis for development and maintaining a sound financial planning
program for capital improvements, relating such improvements to actual need, proper
location and timing.
E. Housing (From Resolution No. 95-107)
The City shall promote the development of safe, healthy and affordable housing options:
. Explore the concept of cluster planning and cooperative efforts to address
affordable housing needs in cooperation with the south Lake Minnetonka cities;
. Complete the housing section of the Comprehensive Plan;
. Pursue an estimated sixty units of affordable senior housing;
. Work with the Metropolitan Council in addressing barriers to affordable
housing in Shorewood which are direct responsibilities of the Metropolitan
Council, most specifically, high metropolitan sewage charges and the lack of
metropolitan transit service with no options for providing said services.
City Council Action:
5/13/96 Approved
Community
F acilities/Services
Goals and Objectives
11/93
Community Facilities/Services Goals
The City shall provide those basic facilities and services
which ensure the health, safety and general welfare of the
public, the cost of which facilities and services are most
efficiently shared by the general public.
The efforts of varying government agencies shall be
coordinated to avoid duplication of efforts, unnecessary
expense and improper location of public facilities.
.. . ..
The City shall establish a.basis for developing and
maintaining a sound fmandal planning program for capital
improvements, relating such improvements to actual need,
proper location and timing.
Community Facilities/ Services Objectives
1. Existing services are to be maintained and improved
where needed.
2. New community facilities and services are to be
developed to meet the needs and interests of the
Shorewood community.
3 . Public facilities and services are to be planned and
provided in a comprehensive coordinated and
economic fashion.
4. Full utilization of existing facilities and services is to
be accomplished prior to additional investment.
5 . Develop a plan to provide city water service to as
many residents as feasible within 10 years.
6. Facilities and services on a joint-use basis between
units of government is to be promoted and increased.
7. Each individual in the community is to be assured
safe, equitable and easy access to public facilities and
services.
8. Shorewood residents are to continue to have safe,
reliable energy services to meet their needs.
9. Energy service conservation is to be constantly
promoted and facilitated.
CF-3
Transportation
Goal and Objectives
8/93
Transportation Goal
The City shall provide and maintain a safe and efficient
system of transportation, sensitive to the needs of residents
and the environment of the community.
Transportation Objectives
1.
Reduce the need for transportation facilities by
combining or concentrating various land use
activities, when and where feasible.
Promote regional trarispoitation facilities which are
safe, direct, convenient and environmentally sound.
Design safe, efficient and economical local
transportation facilities based upon the needs of
neighborhoods, integrating these facilities into the
community and regional systems.
Utilize a comprehensive system and approach to
transportation, giving due attention to all modes and
related facilities.
2.
3.
4.
5.
Assign priorities to various travel routes, modes and
programs, then formulate and implement a
corresponding action and development effort.
TR-3
Land Use
Goals and Objectives
4/94
Land Use Goals
The City shall establish a pattern of land uses which is
consistent with the residential and recreational functions of
the community.
The land use plan shall promote harmonious relationships
between various land uses (e.g. homes, commercial outlets,
churches, parks, schools, etc.) through proper development
and locational planning.
Through land use planning discourage land uses which are
inconsistent with the residentiaJ:and natural character of the
community .
The City shall promote the development of safe, healthy and
affordable housing options.
Land Use Objectives
1.
A cohesive land use pattern which ensures
compatibility and functional relationships among
activities is to be formulated and implemented.
Community planning and development is to consider
the surrounding neighbors, neighborhoods and
cities.
2.
3.
Development which is not accompanied by a
sufficient level of supportive services and facilities
(utilities, parking, access, etc.) is to be prevented.
Land uses and environmental quality are to be
maintained and where necessary upgraded.
Property values are to be preserved and protected.
Community development is to be compatible with
features of the natural environment and is to be
accommodated without destroying environmental
features and natural amenities.
4.
5.
6.
7.
Individual neighborhoods are to be maintained and
where necessary, strengthened in character, while at
the same time improving and reinforcing community
identity.
LU-3
8. A creative approach (as opposed to "traditional" subdivision design) to the use of land and
related residential development is to be encouraged.
9 . Commercial development shall be safe, convenient, attractive, consistent with the
residential character of the community.
10. Establish a consistent approach to the development of fragmented land parcels which
encourages cooperation between landowners and provides for access and utility service
which complies with City standards.
i
11. Develop a senior housing program which:
4/94
Allows seniors to remain in their single-family homes.
a.
b.
Provides a range of housing types, including step-down housing, senior apartments
and assisted living housing, with initial emphasis being placed on step-down
housing.
."0. . -. ....
c.
Establishes regulations which permit the construction of affordable senior housing
while ensuring compatibility with existing residential neighborhoods.
Identifies suitable sites for senior housing.
Establishes methods to ensure control over suitable senior housing sites.
d.
e.
f.
Assists financially in senior housing projects to ensure affordability and enhance
compatibility with existing developments.
Identifies and participates in support services for the elderly, e.g. transportation,
social and recreational facilities, home maintenance and repair.
a
O.
LU-4
Natural Resources
Goal and Objectives
10/94
4.
7.
Natural Resources Goal
The City will establish guidelines and adopt regulations to
ensure preservation and protection of the natural
environment.
Natural Resources Objectives
1.
Development which occurs is to be compatible with
features of the natural environment and preserve
environmental features and natural amenities.
2.
The natural and aesthetic' quality of Shorewood's
lakeshore is to be maintained and where feasible
improved.
Creative development design to ensure the protection
and enhancement of those portions of the community
containing unique physical features (e.g.
topography, woodlands, etc.) is to be encouraged.
Natural wildlife habitats are to be provided protection
to ensure against loss.
3.
5.
The environmental balance between natural and man-
made physical features is to be maintained through
proper land use development policy.
Shorewood's trees and vegetation are valuable assets
and consideration is to be given to their preservation
and protection.
All environmentally sensitive areas (e.g. wetlands,
shorelands and floodplains) are to be protected.
Area lakes' ecological systems are to be conserved
and protected for future generations.
6.
8.
NR-3
Natural Resources - Chapter Outline
I. Introduction. .
II. Goal and Objectives
III. Issues
IV. Policies . .
V . Natural Resources Plan
A. Soils.
B . Slopes
C. Tree PreservationlReforestation
D . Wetlands
E. Surface Water Quality
F. Shorelands and Flood Plains
G. Air and Noise Pollution
V I. Chapter Summary .
Land Use Plan - Chapter Outline
I. Introduction .
II. Goals and Objectives
III. Issues
IV. Policies .
V . Concept Plan
VI. Land Use Plan
A. Land Use Classifications .
1. Undeveloped Open Space
2. Low Density Residential
3 . Low to Medium Density Residential
4. Medium Density Residential
5 . High Density Residential
6. Semipublic
7. Public
8. Commercial
B. Land Use/Zoning Changes
C. Land Subdivision .
D. Housing Variety/Affordability
E. Senior Housing
F. Lake Access .
VII. Chapter Summary .
Transportation Plan - Chapter Outline
I . Introduction .
II. Goal and Objectives
III. Issues
IV. Policies .
V . Transportation Plan .
A. Streets - Functional Classification System
1 . Local streets
2 . Collector streets
3 . Minor arterials
4. Intermediate arterials
B. Streets - Municipal State Aid System (MSA)
C. Mass Transit. .
D. Bicyc1elPedestrian Trails
E. Airports .
VI. Chapter Summary.
NR-l
NR-3
NR-5
NR-7
NR-9
NR-9
"
NR-lO
NR-ll
"
NR-12
NR-15
NR-17
LU-l
LU-3
LU-5
LU-7
LU-13
LU-21
LU-21
LU-28
LU-31
LU-32
LU-32
LU-34
LU-35
TR-l
TR-3
TR-5
TR-7
TR-ll
TR-ll
TR-25
TR-29
TR-30
TR-30
TR-33
irs
Community Facilities/Services Plan - Chapter Outline
I. Introduction .
II. Goals and Objectives
III. Issues
IV. Policies .
V . Community Facilities/Services Plan
A. Sanitary Sewer
1. Capacity
2. Inflow /Infiltration
a. Televise Sewers
b. Sump Pumps - Connection to Sanitary Sewer
c. Existing On-Site Systems
Water System .
1. Background - Existing System
2. Reference Comprehensive Water Study - 1990
3. Reference Water Survey
4. Future Extensions
5. Policy Re: New Development
Storm Sewer. . . . .
1. Reference Comprehensive Storm Water Study - 1975
2. Special Taxing Districts
3. Storm Water Utility
4. Water Quality - Design of Detention Ponds
5. Coordination With Watershed Districts
Parks and Recreation .
1 . Classification of Parks
2. Trails (See Transportation Plan)
3 . Park Master Plans
4. Implementation Strategy
Public Safety .
1 . Police
2. Fire
3 . Emergency Response Services
Solid Waste
1 . Recycling
2. Refuse Handling
Street Lights, Natural Gas, Electrical, and Cable Television ServicesCF-36
Municipal Buildings. . . . . . CF-36
1 . City Offices
2. Public Works Garage
3 . Senior Center
I. Schools
IV. Chapter Summary .
F.
G.
H.
CF-l
CF-3
CF-5
CF-9
CF-15
CF-15
B.
CF-16
C.
CF-21
D.
CF-25
E.
CF-34
CF-34
CF-37
CF-39
t ~ Y.
r~[([~ or (OMM~INI~(tRll~OINI
A Communication Plan
for
The City of SHOREWOOD
by
Teri L. Naab, Deputy Clerk
and
James C. Burm, City Administrator
February 7,1997
. ,
City of Shorewood's Communication Plan
(revised 2/7/97)
I. Introduction
II. Information Output:
A. Notices (Zoning and/or Project Related):
1 . Redesign Format
2. Policy: Define Boundary of Written Notification
3. Follow-up Phone Calls
4. Comprehensive Project Informational Plan .
5 . Policy on Additional Signage for Zoning or Projects in Area
B. Newsletter:
1 . Publication Policies
2. Production & Format
3 . Assignments
C. HomePage:
1 . Prioritize Outstanding Pages
2. Determine Level of Use by Residents
D. Feedback Forms:
1. Surveys
2. Develop a Feedback Form on Services
3. Analyze Feedback
4. Respond to Feedback
5 . Report to Council
. .
City of Shorewood's Communication Plan
(revised 2/7/97)
E. School/Citizenship Training:
1 . Offer Citizenship Classes as City Hall
2. Offer to Speak to School Civics Classes and Other Groups
F . Information Phone Line:
1 . Information Available on V oiceMail System
2. Promote Availability to Users
3 . The Shoreline - General Mailbox
G. Informational brochures:
1 . Identify Types of Brochures to be Produced
2. Develop Creative Brochures
H. Media Development:
1. Civic Journalism
2. Press Releases
3. Explore Innovative Ways to Expand Cable
I. City Council's Involvement - Efforts:
1. Town Hall Style Sessions
2 . Expand City Council Meetings
3. Explore Ways to Involve Citizens
III. Information Input:
Ways for Citizens to Respond
1. Feedback Forms
2. E-mail
3 . The Shoreline
IV. Staff Time and Cost Estimates
I.
2/7/97
Introduction
"implementing
strategies in
improving
communication"
In November 1996 the National League of
Cities released a report entitled "Connecting
Citizens and Their Government". The report
says that "Municipal officials have an
important role in convincing citizens that they
are part of something much larger than themselves. .. The ultimate objective," the
report says, "is to create a 'public life' in the community that encourages civility and
responsibility, together with participation."
The Report identifies the following roles for municipal official as keys to promoting
civic engagement:
. Be a model: The report indicates that municipal officials can work to ensure
that local and regional decision-making is conducted in a civil and responsible
manner. This builds citizen confidence in governments' ability to solve
problems effectively and set the tone for civil discourse throughout the
community.
. Be a messenger: In addition, the report says that local official scan take
advantage of their "bully pulpit" to encourage citizens, business, the media,
community organizations and others to play an active role in community-
building initiatives.
. Create processes that connect citizens and government: In order to
achieve real progress in connecting citizens and their government, municipal
officials can actively engage citizens in local decision-making. The process is
one that combines education with strategies for involvement.
. Enhance skills: Helping to connect citizens and their government may
require that local elected officials broaden their skills. The report suggests that
these officials may need to learn skills that are different from the conventional
decision-making skills of the traditional politician. They may need to further
develop their skills of convening, listening and facilitating.
The goal of our Communications Plan is: Shorewood... continuously striving to
keep citizens informed and asking for and listening to feedback.
The City promises to set a new standard for municipal government in striving to
communicate with and involve citizens in decision making processes. Our
commitment should include encouraging civility, responsibility and participation of
Shorewood citizens.
1
2/7/97
The Citizen's part in all this is to be a civil, responsible partner. The
Communications Plan lays out a whole array of opportunities to aid us in our role
as citizens, from reading City newsletters to attending meetings. As citizens, we
may need to be encouraged to do our part in this "two way" communications effort.
As parents we expect to take part in our children's education, and not leave it all to
the institutions. Similarly as citizens, especially if it is made easy for us, we should
become informed about issues in our community which affect our family and
become involved in community life.
The City Council has identified the goal of "implementing strategies in improving
communication" as one of its top priorities for 1997. In response to this goal, City
Staff has researched ways that current communication efforts could be expanded or
improved and new ways of reaching out to the citizens of the community in the
most cost effective way possible. This document provides for a brief description of
each of these expanded or new efforts.
The options considered include hiring a creative consultant and re-evaluation of
current personnel priorities and expansion of duties. This plan represents many
hours of staff time dedicated to improved communication efforts with the least
amount of cost to the City. Bear in mind, that by using existing personnel for the
bulk of these efforts, duties done by staff in the past may take on a lesser priority.
If it were felt that the communication effort could best be implemented by an on
staff coordinator, many of the items listed in this plan would become a part of that
person's job description.
While this list may seem long, many of the items have already been implemented.
Staff and City Council should continually be re-evaluating the program for optimum
outcome and change portions of the program as they see fit.
At this point staff is requesting a comprehensive review by the City Council so we
know what elements should be developed further and which items should no longer
be pursued.
2
A. Notices (Zoning and/or Project Related):
1 . Redesign Format
While it is understood that legally the City must provide written and
published notification of certain planning/zoning applications and projects in
a certain format, it is also understood that notification could be simplified
for the reader's benefit. It is the intent of the City to identify those required
items for each type of issue and incorporate them in a more readable notice.
It may be necessary at times to send both types of notifications to a resident
to ensure all applicable laws are followed. Publication should always be
done as prescribed by law. However, press releases should also be
published to provide additional notification on high impact projects.
2. Policy: Define Boundary of Written Notification
The City has established a 500' zone notification-policy- for the following.
~pplications: variances, conditional use permits, simple subdivisions,
planned unit developments, Comprehensive Plan amendments, zoning
amendments, and street light requests. While it is understood that these
boundaries go beyond those required by State Statute (350' zone), in some
cases this may not notify all residents impacted. A 1,000 foot notification
may not always be adequate or appropriate. Therefore, staff will review
each case and recommend by outlining the notice area on a map. A
complete, but brief, communications plan should be included with an initial
staff report on each item. The following policies are suggested to expand
the notification areas:
Planning Items:
Following a pre-application meeting, the City Planner will present all
potential applications to the Planning Commission for review. If the
Planning Commission feels the recommended notice area is not
acceptable, they will direct staff appropriately.
Project Items:
Following the City Council ordering the preparation of a feasibility
report, City Staff will mail a questionnaire to all properties immediately
adjacent the project area. This questionnaire will inquire about specific
concerns regarding the project, and will familiarize area residents with
aspects of the proposed project.
Other Items:
Members of City Staff will physically review areas where other issues
or projects may be coming up and determine what area should be
notified. Input from neighborhood contacts, Council members or
Commissioners will be solicited.
2/7/97
1
3 . Follow-up Phone Calls
In addition to the required written and published notification, an attempt
should be made via telephone by Planning, Park Commission members or
City staff to notify residents immediately adjacent to an area proposed for
change.
Involvement of the Commissioners, who make recommendations to the
Council, in follow-up phone calls is better than a staff person or a recording
for several reasons. Residents will respond better and may have a chance to
obtain answers to questions prior to the actual meeting.
Staff will prepare a listing of residents in the notification area and will
distribute the list to the appropriate body to make the follow-up contact. An
attempt to record if contact was successful should be made and returned to
City Hall for the appropriate me.
4 . Comprehensive Project Informational Plan.
.
The major landmarks for a successful Capital Improvement Project are listed
below:
1. Problem analysis
2. Concept development
3. Public Infonnation meetings
4. City Council orders preparation of an engineering feasibility
study
5. City Council conducts public hearings, approves the feasibility
report, and orders the preparation of plans, specifications, and
engineer's estimate of construction
6. Plans, specifications, and estimate reviewed and approved by the
City Council
7. City Council orders advertisement for bids
8. Bids received, publicly opened, and awarded.
9. Construction contract awarded
10. Preconstruction Conference with the Contractor is conducted
11. Construction begins
12. Construction completed
13. City Council accepts fmal improvements.
Public communication is vital throughout the entire path of a project for the
project to be a success.
The following represents key areas with a brief description of the action
where the public especially needs to be involved in communicating with
City Staff and the City Council.
2/7/97
2
2/7/97
1. Problem Analysis
Projects that have been undertaken in Shorewood have originated from both
public petition and from "guiding documents" such as the Comprehensive
Plan or the Capital Improvement Program (CIP). Problem analysis
originating form public petition is largely a result of public input to
problems which property owners routinely encounter. Projects that are
initiated through the "guiding documents" are a result of Planning
Commission analysis or City Council action.
2. Concept Development
This portion of the project is probably the most critical. step of any project.
Public participation is critical at this point for a project to be successful in
the end.
To initiate public communication, it is recommended that a mailing be
prepared to all residents who are immediately adjacent the project area, and
those individuals who have the potential to be impacted by the project. For
example, during a roadway reconstruction project, this would include
residents adjacent the roadway project, and all the areas which are known to
travel the project area on a regular basis.
This mailing may take two forms. The first form is purely investigative. It
would ask residents specific questions regarding the perceived problem to
help analyze the extent of the perceived problem. A sample of such a
questionnaire is shown as Attachment A4.
The second form of questionnaire is where the problem is well documented,
and staff and the City Council are asking for input as to perceived impacts
or questions regarding the project. Typically a "Thumbnail sketch" of
conceptual proposals could be included with this type of flyer to generate
discussion or feedback. Responses would be included in the preparation of
the feasibility report.
3. Public Informational meetings
This is an additional forum where residents can come and discuss projects
and provide feedback to City Council members and staff. Where feasible, a
meeting could be held in the neighborhood. The area to be notified would
be identical to phase two of a project. Specifically, notices would be sent
to all residents who are immediately adjacent the project area, and those
individuals which have the potential to be impacted by the project.
Feedback would be collected during the information meeting, and would be
included as part of the feasibility report.
The intent of the communication plan is that by the end of step 3, the public
is informed as to the following:
. The problem or need has been clearly identified to residents within
the subject area
3
217/97
· Discussion of the "do nothing alternative" should be discussed to
evaluate "is this a true problem or need?"
· Residents should have had ample opportunities to provide input or
have aired concerns regarding the concept of the project.
· Thumbnail sketches or outlines are to be prepared which consider all
the communication received to guide the feasibility process.
Only after the problem or need has been defined, has been clearly
communicated to the public, and the public has had an opportunity to
provide comments or concerns that need to be addressed as part of the
solution, should the formal feasibility process begin.
5. City Council conducts Public Hearing, Approves the
Feasibility Report, and Orders the preparation of plans.
Specifications, and Engineer's Estimate of Construction
. .
Although this step of the process usually takes on a more formal
atmosphere, it remains another opportunity for residents to voice support or
dislike of alternatives considered to address the problem or need through the
public hearing process. Again, the notification areas would remain
consistent with the previous steps.
6. Plans Specifications and Engineer's Estimate of
Construction Approved by the City Council
Residents within the project area would be notified of consideration of the
construction documents by the City Council.
10. Preconstruction Conference
Preconstruction conferences are conducted with City staff and the
successful contractor(s) to outline the following items:
. General procedures and timelines of construction
. Methods of construction
. Sensitive areas or prohibitions
. Tentative construction startup
. Initial timeline
After the preconstruction conference has been conducted, a flier will be
mailed to the project area to notify residents of the contractor who will be
performing the work, tentative construction startup, duration of
construction, and any sensitive issues such as detour routes.
During construction progress reports should be sent to residents once every
two weeks. These updates should describe progress of construction,
changes in detour routes or other issues, and what may be anticipated in the
next two week period.
11. Construction Begins
4
During construction residents should be notified of periodic site meetings
with staff so they or a neighborhood representative could attend to keep
lines of communications open fully.
13. City Council Accepts Final Improvements
Residents within the project area would be sent a notice that the
improvements have been completed and asked to comment This input will
be presented to the City Council for consideration of acceptance.
5 . Policy on Additional Signage for Zoning or Projects in Area
All planning and zoning applicants are required to place a sign on the
property in question notifying residents of the proposed request. This is
actually done by the Public Works Department. .
This practice should be expanded to encompass all proposed City initiated
projects (i.e. trails, infra-structure, street lights). Signs will be posted by
the Public Works Department directing the public to contact City Hall for
additional information.
In addition, signage could be posted on lathe along an appropriate route or
within an appropriate neighborhood notifying residents of potential action in
their area. This signage could include notification of neighborhood
meetings, informational meetings or public hearings. Once again, the
Public Works Department would be responsible for posting the appropriate
signage upon direction of the City Administrator or City Engineer.
Notices could be distributed by hiring scouts or other youth to deliver them
in door hangers. There is concern for safety (particularly during fall and
winter months).
2/7/97
5
B . Newsletter:
1 . Policies
The Shorewood City Newsletter is the heart of this Communications Plan.
It is intended to be a monthly news communication with residents. This
communication should include brief public notices, upcoming local
meetings or events, and historical background of the area. This form of
communication is not appropriate for editorials or articles with bias opinion.
While the City may promote the general populace to submit articles for
publication, the City Administrator will have the final authority on content
of the newsletter.
The following will not be published in the newsletter:
. advertising
. campaign literature
. pictures of City Council (by State Statute)
. editorial articles
. reference to City Councilmembers should be removed from the
newsletter three (3) months before a local election
2 . ProductionIFormat
In response to Council, Commission and resident requests, many changes
will be made to the format and content of the City newsletter. There will be
more focus on community involvement, historical articles, human interest
stories, and organizational functions. Sections will be set up within the
newsletter for communication information focusing each month on different
aspects of this communication plan, and on organizations within the
community .
The first monthly newsletter is scheduled for publication late February or
early March. This edition will include an article explaining some of the new
changes and why they have come about. It will also include an article on
citizenship and what this means. A monthly calendar of upcoming meetings
or events will be included, as well as a map of the City identifying project
areas.
Local historians are being contacted about submitting articles. Contact will
be made with members of the Minnetonka School District for their input.
Attachment B2 will be sent to the list of organizations along with a copy of
the newsletter each month asking homeowners' associations, neighborhood
groups, sports organizations, civic organizations and school groups to keep
the City informed of new contacts and/or upcoming meetings or events for
publication in future editions. The first issue will also identify areas where
the City is not aware of a homeowners' association and will ask residents to
volunteer to be the liaison for that area.
2/7/97
6
2/7/97
One aspect of this plan includes development of informational brochures
(see Section Gl). These will also be used as inserts to the newsletter.
To facilitate the output of a monthly newsletter, staff has researched options
of printing the newsletter in-house. This will be more cost effective than
having it professionally printed and will provide the necessary control and
reduce lead time.
The analysis on the copiers/duplicators and folding machine were based on
a one page (11x 17"), folded in half newsletter (4 pages). If this were to be
multiple pages, there would be additional cost to collate the pages. In the
past, the City has asked the seniors to affix the labels on the newsletter,
which they have done at no cost. One option would be for the City to pay
them for collating and/or affixing the labels. This would provide them with
a source of income and the City a valuable service.
3 . Assignments
City staff will be responsible for the coordination of the newsletter articles,
editing, mailing labels, and printing. The City Administrator will be the
fmal authority on acceptance or rejection of all articles submitted either by
staff members or members of the community. All articles must meet criteria
described in Section B, 1.
In addition to soliciting citizens, students and local historians to submit
articles of human interest or historical events from the area, staff may
choose to commission writers to provide articles.
A consultant will be retained to prepare the articles in fmal form using
existing City equipment, and at the direction of City staff.
7
c. HomePage:
1 . Prioritize Outstanding Pages
The City launched its Web Site on June, 1996 in anticipation of the Internet
becoming a major communication tool in the 21st century. The site was developed
by volunteer citizens and a staff member. One volunteer has continued to be active
in maintaining the site and developing new tools. Staff members have assumed the
preparation of documents for the site. Based upon survey questions posed in early
July, 1996, almost half of Shorewood residents responding indicated they have
access to the Internet.
The following items were initially identified to be included on the City's homepage,
but to date have not been developed and may not be valid at this time. If a high
priority is given to many items, it may be necessary to hire a consultant to help with
the conversion of documents and the maintenance of the site as it would take more
time than current staff levels would allow. Also, additional training for current staff
members would be needed to absorb the total maintenance of the site.
Council should prioritize these outstanding items and indicate high, medium or low
priority, bearing in mind the limited personnel resources available to develop or
maintain this tool. Also list and prioritize any other item you would like to see.
Priority Document
Meeting notices
Municipal Code
Permit Information
License Information
Project Maps
Cable TV Schedule
Survey Results
Newsletter
Public Service Announcements (i.e. street closing,
watermain break, etc.)
Public Safety Page
The majority of items people have consistently asked to see on the site include:
permit and license information; downloadable forms; and the municipal code.
2 . Determine Level of Use by Residents
Our site statistics indicate that since inception, hits per page per day have grown
from 0 to almost 100. It was suggested that a question be posed once again to
Shorewood residents regarding their interest in this site as a communication tool,
and find out if there are other items of particular interest they could like to see there.
Another suggestion was to promote the use of e-mail between residents and the
City. This tool could be another means of broadcasting notification to residents.
However, this would require additional staff time to maintain a data base of e-mail
addresses.
8
D. Feedback Forms:
1 . Surveys
A Citizen's Satisfaction Survey has been sent to each homeowner in the past
along with the newsletter. Such input will be acquired by Feedback forms,
so this annual survey may not be necessary. In the past the results have
been analyzed and used in the budget and goal setting processes by staff and
Council. The following are areas of consideration with regard to surveys:
=> Should the City pay return postage?
=> Should there be an issue survey instead of a citizen's
satisfaction survey?
=> When is the best time for a survey to .be sen~?
=> Would a scientific phone survey provide more accurate
information?
2 . Develop a Feedback Form on Services
A form has been developed to capture service users' opinions (Attachment
D2). This form will be available at the front counter and will be given to all
people having contact with City staff. It will be given out with all building
permits. The Police Department and other departments could provide City
Hall with a list of residences they are called to, and a form could be mailed
to them.
This form will ask the person to indicate the area of service and ask for
specific responses, such as level of professionalism, knowledge and
helpfulness. The card will also enable residents to communicate any other
opinion they might have regarding the City or its services. There should
also be an area that allows persons to indicate whether they want a response
to their comments from staff or Council.
3 . Analyze Feedback
The feedback forms that are returned to City Hall will be logged and
analyzed for trends or problem areas. The administrator will utilize this
information in lieu of the annual citizen evaluation survey to set objectives
and work on problem areas.
4 . Respond to Feedback
Staff members will be responsible for responding to each person requesting
a response to their comments or suggestions. If the response from a
Council member is more appropriate, the request will be forwarded on. All
feedback will be logged into a data base and monitored for timeliness of
response. Staff will be studying these reports for trends or repeated problem
areas.
2/7/97
9
2/7/97
5 . Report to Council
A full report will be given to appropriate Department Heads on a daily basis,
and a summary report will be given to the City Council on a monthly basis,
more often if requested (Attachment D5). A three ring binder will be kept in
the Council Chambers of the feedback forms returned and all reports to
Council for quick access by Council or staff members.
10
E. School/Citizenship Training:
1. Offer Citizenship Classes as City Hall
A citizenship academy can be developed with tours, presentations, hands-on
demonstrations, interactive workshops and group activities. This could be
done in four or five 2-hour evening sessions. Those citizens successfully
completing the academy requirements would receive a Certificate of
Accomplishment and perhaps a packet of coupons from local merchants
(coordinated by the Chamber of Commerce or local civic organizations).
The emphasis of the Academy should be information on the City of
Shorewood and its decision-making processes, and on problem-solving
and leadership skills.
2 . Offer to Speak to School Civics Classes and Other Groups
CITIZEN EDUCATION - The administrator should offer to talk with
school classes and parent groups, and civic organization on local
government. A short video on how Shorewood government works would
be produced as an introduction.
The goals of the presentation should be to:
~ explain what local government is and how it affects your life
~ generate interest in future civic participation
~ teach how to have influence on issues, policies, elections, etc.
~ explain how to "get things done" in local government
~ instill a respect for the processes and institutions of democracy
Whenever possible, arrangements should be made for presentations at
school classes (assemblies) by City Council members.
In the past, the City has extended an invitation to high school students to
learn more about the election process by becoming a Student Election
Judge. Many students have volunteered to do this, and it was a good
learning experience for both the student and their co-workers. This practice
will continue to be offered to students.
2/7/97
11
F . Information Phone Line:
1 . Information Available on V oiceMail System
Attachment F1 is the script used on the voice mail system. There are many
areas of the system which provide different types of information. Our
receptionist is responsible for maintaining current information on the system
and also monitors messages left in the general mailbox. We have no way
of judging the response to this system. Additional items of interest can be
added.
2 . Promote Availability to Users
Along with the promotion of "The Shoreline" (see below), the general
mailbox where residents can leave questions or comments, the information
line should be promoted. This could include an insert in a newsletter and
subsequent articles or reminders.
3 . "The Shoreline" - General Mailbox
When the voice mail system was installed, a "general mailbox" was set up
for residents to use after hours. This has never been promoted heavily, but
we would like to do so at this time. Attachment F3 is one suggestion for a
name and slogan for the line. An insert in the next newsletter could
introduce "the Shoreline" or whatever name is used, and give details on
how to use the system.
The number of calls and types of calls received will be logged and reported
to Council on a monthly basis.
We may fmd at some time in the future that the Shoreline should have its
own dedicated phone line so that people could leave messages 24 hours a
day without talking to staff.
2/7/97
12
G. Informational brochures:
1 . Identify Types of Brochures to be Produced
The following have been identified as subjects of an informational brochure:
=> Citizen Participation
=> Conditional Use Permit & Variance Procedures
=> Planned Unit Development
=> Parks & Recreational Facilities
=> Property Taxes, How to Appeal
=> Summary of Budget
=> Recycling
=> Election Information
=> Building Requirements & Codes
Other (please list other ideas):
In addition to having these brochures available at City Hall, they can be
used as inserts in the newsletter at key times.
2 . Develop Creative Brochures
Much of the information used to create these brochures would be supplied
by staff. However, due to time constraints and the need for a more creative
writing style, it might be best to have an outside consultant prepare the fmal
form of these brochures. Printing could be done in-house on the copier
duplicator at a relatively low cost to the City.
H. Media Development:
1. Civic Journalism
Attachment H is an article from the National Civic Review and addresses
journalism and local governments. This article suggests that local
government officials or staff should spend more time with members of the
press providing insight into a the civic community. Should the media be
encouraged to practice "civic journalism"? If so, by whom?
2/7/97
13
2 . Press Releases
There are two areas of this section: local media and professional
organizations. First on the local level, staff should be more conscious about
sending off press releases regarding upcoming events, changes within the
City or highlights at City Hall. This should be done on a regular basis,
once or twice a month. The topic will be raised at weekly staff meetings.
Monthly calendars have been hung in the conference room to help facilitate
the creation and publication of such notices.
Professional organizations should also be notified about things happening
within the City or at City Hall. Recently the League of Minnesota Cities
published an article on the Southshore Senior Community Center. This
publication reaches all municipalities in the State and is a wonderful
resource for spreading the word.
3. Explore Innovative Ways to Expand Cable
Currently there may not be many ways in which to expand or use cable
television due to budget and time constraints on the Cable Commission's
part. However, as time goes on we may find that there are more options for
use. Staff should continue to research options in this area.
I. City Council's Involvement - Efforts:
1 . Town Hall Style Sessions
What are we trying to accomplish? How could citizens be enticed to come
to "discuss" issues?
2 . Expand City Council Meetings
Does the Council want to extend the meeting times to allow for an informal
discussion period with residents? Or is a scheduled meeting just for
informal discussion more desirable?
3 . Explore Ways to Involve Citizens
Beyond the scope of this document, are there other ways the City Council
wants to entice citizen participation?
Several possibilities are:
. Maintain a listing of existing organizations and contact people.
. Provide interested groups with information on how to form a recognized
neighborhood organizations, examples of how existing groups are
organized, local resource people.
. Encourage neighborhood forums to which larger development projects
would be presented.
2/7/97 14
. Enhance notification of neighborhood meetings and events through
newsletter.
. Provide more educational efforts on crime prevention, animal control,
etc.
. Appoint a neighborhood liaison.
. Support an annual forum of neighborhood groups to discus how they
best fit into the City's common goals to create better government, more
volunteerism, a safer City, better democracy and related issues.
2/7/97 15
III. Information Input:
Ways for Citizens to Respond
We have identified may ways in which the City Council, Commission and Staff members
are willing to expand their methods and processes to allow for greater efforts to keep
citizens informed. The following identifies the ways in which citizens can become a
partner in this venture by providing feedback, comments or suggestions to City Hall.
1 . Feedback Forms
These forms will be given out to people when a service is required at City Hall. It
will ask for a response on the level of helpfulness, professionalism and overall
service. These responses will be used to discover trends or problem areas. This
form will also allow citizens to comment on any aspect of their local government.
See Section D,2.
2 . E-mail
Citizens with access to the internet may leave e-mail messages for any Council,
Commission or Staff member. Responses are forwarded to the appropriate person,
and are responded to in a timely manner. A report on the number and type of mail
received will be reported to the City Council each month.
3 . The Shoreline
The "general mailbox" is an after hours voice mail box where residents can leave
questions, comments or general informational items for members of the Council,
Commissions or Staff. These comments will be distributed to the appropriate
department or person and a data base will be maintained to ensure an appropriate
response is made in a timely manner.
Once again, these calls will be reported to the Council each month as to number of
calls and type.
4. Citizen's Satisfaction Survey
Each year the City has included a Citizens Satisifaction Survey with the newsletter,
asking citizens to tell us how we are doing (Attachment ill, 4). The returned
surveys are then analyzed and used as a tool in developing future goals and budgets
objectives. Refer to Section B, 2 & D, 1.
2/7/97
1
IV. Staff Time and Cost Estimates:
After careful review of the elements of this Plan and current staff levels, it is recommended
that the bulk of the work associated with the Plan be absorbed by current staff levels.
Consultants can be used to supplement where creativity or time constraints make it
impractical. This will result in a shift of priorities among staff members, and may mean
that other things will have to be delayed. Attachment IV identifies the responsible party if
we implement this Plan using current staff levels and consultants.
In addition to outlining aspects of the Communications Plan, staff has tried to identify a
range of costs over and above normal operating costs that were budgeted for in 1997. The
exact cost of the program will depend largely on the degree that the Council wishes to
embark upon this challenge.
$75-300
3-10 Hrs/ Case $50- 250/case
2-4 Hrs/Project 100-200/
Pro' ect
B. Newsletter
Production 160 Hrs/Y r $1,200-2,400 *$13,000 -
20,000
printing;
$4,000
osta e/Y r
C. HomePage Development 150 Hrs/Y r $5,000 -
25,000
D. Feedback Forms
Surveys $2,000 -
4,000
Feedback Forms 100-500 300 - 1,000/
Hrs/Y r Yr
E. Trainin Classes 50-100 Hrs/Yr $100 - 500/ Yr
F. Info Line The Shoreline 50-100 Hrs/ Yr $50-500/Y r
G. Brochures Development! 4 Hrs/ Pc $80-250/ Pc 50-500/Pc
Production
H. Media Press Releases 1 Hr/Wk
*
1996 Budget for newsletter production was $6,000; 1997 budgeted amount for
newsletter and flyer production is $13,000.
2/7/97
1
f1L{
CITY OF SHOREWOOD
Project Information Questionnaire
Pothole Lane, Shorewood Minnesota
Dear Resident:
The City of Shorewood has received several complaints about the condition of Pothole Road. Over
the past several years this roadway has become increasingly more difficult .to maintain a smooth
driving surface that does not cause extraordinary wear and tear on vehicles which use this roadway.
Over the last two years, the City of Shorewood has spent an estimated $ 6,000 to patch potholes and
make minor repairs to the surface of this roadway only to have other areas of the pavement show up
the following year in a poor condition.
If the City of Shorewood continues to patch Pothole Road, the estimated cost over the next 5 years
will exceed $20,000. This cost speaks nothing to expenses a motorist must spend due to added wear
and tear on the vehicle due to poor road conditions.
The City of Shorewood is considering reconstruction of Pothole Road. This questionnaire is an
opportunity for you the resident to provide ~e City with information about the area, .and to list
specific concerns you have with regard to such a project. These comments will aid the City Council
and city staff in evaluating the problem or need.
Please complete the following questionnaire and return to the Shorewood City Hall by May 18, 1997.
Your comments and questions will be reviewed by the City Council. Ultimately, we hope that this
process is meaningful and will result in a better project for you and the City of Shorewood.
1. Information about the Property Owner and/or Tenant(s)
Owners Name and Address:
Tenant's Name:
Who should we contact regarding information about this project?
Approximate number of trips per day from your property through the project area:
Automobile (includes car, pickup and van):
Trucks (primarily commercial purpose vehicles)
2. Information about your property:
Age of home:
Estimated area of Property:
acres
.~ ,
Do you have any special concerns or comments about your property such as drainage concerns,
vehicle access, or current concerns regarding your driveway?
As best you can, describe the primary route you may use when leaving your residence. This will aid
in determining traffic patterns for the subject area.
Do you have any problems with your water service or sewer service on your property or in the street?
3. Information about the project area
Do you have any general comments regarding the project area?
Do you have any special concerns regarding your own property?
Have you encountered any problems due to the current conditions of the roadway?
'(
B..=<
Re:
Homeowner's Associations, Civic Organizations, and Sports Groups
James C. Hurm, City Administrator
<.Date> (sent monthly)
Communication with Shorewood City Hall
To:
Frorn:
Date:
The City of Shorewood makes every effort to inform its citizens of upcoming' and
important events in the community. The most recent newsletter and this memorandum are
being sent to you as a contact. If you have upcoming items to be published in our next or
an upcoming newsletter, fill in the form below and return it to City Hall. If you are not the
appropriate person to rec.eive this correspondence, please forward it on and notify us at
City Hall so our records may be amended.
Please flll in the bottom of this form and return to City Hall (postage paid) as soon as
.P.?!~~:':______________________________________-----'--------
Name:
Organization:
Date(s) of Upcoming Events (include a brief description):
Date( s) of Upcoming Meetings (include. a brief description of agenda items, meeting
locations, times and a contact person):
Name of Contact Person:
Address & Phone:
,
Listing of Homeowner's Associations, Civic Organizations, and Sports
Groups to be sent Letter and Newsletter each Month
Homeowners' Associations
Shorewood Park Foundation
Sports Associations
Chamber of Commerce
Rotary Club
Minnetonka and Westonka School District
Excelsior and Mound Fire Departments
South Lake Minnetonka Public Safety Department
Excelsior Library
D;{
{P
<Date>
Dear <Resident>:
The City of Shorewood has just issued a building permit for your property. The City's
role is to assist you and your builder in complying with all State and local building and
safety codes in undertaking this project.
These codes have been developed over the years for your protection". While it is not the
City's role to design your project, the Inspection Department is happy to offer suggestions
in meeting these codes. We hope to serve in a very helpful, professional and courteous
way. Good plans, quality construction and cooperation by all involved should help make
your project as trouble free as possible. Nevertheless, questions do arise regarding the
interpretation of building code requirements or miscommunication can occur. Please feel
free to call us at any time during the building process if you feel mediation can be helpful.
Before you pay a contractor for a job, be sure that a fmal inspection has been made by the
building inspector so that he can confIrm whether the work conforms with regulations.
Finally, please keep the attached "feedback" form with your project paperwork. Upon
completion of the fmal inspection, please f1l1 it out and return it to City Hall (postage paid).
Your feedback is important. Good luck on your project.
Sincerely,
CITY OF SHOREWOOD
James C. Hurm,
City Administrator
Bradley J. Nielsen,
Planning Director
cc: Building Contractor
.
'geetil4d tfJ./
With what Shorewood City
Department. service or activity have
you had contact?
Date of contact
How helpful was staff in addressing your
need (rate helpfulness fromD-3):
How would you rate the service:
Courteousness
Professionalism
Overall Service
Comments or suggestions regarding City services:
City of Shorewood
5755 Country Cub Road
Shorewood, MN 55331
o Administration
o Animal Control
o Assessing
o Bldg Inspection
o Engineering
o Finance
o Fire Dept
o Front Desk
o Planning
o Police
o Public Works
o Water Utility
Not Very
Helpful Helpful
0 1 2 3
Poor Fair Good Excellent
0 1 2 3
0 1 2 3
0 1 2 3
Do you have a question regarding City services:
o
I would like a reply
I do not need a reply
OPTIONAL (if no reply is requested):
Name:
Street Address:
City: " Zip:
o
Thank you for your feedback. Please drop this form off with the City Hall receptionist, leave it
in the drop box at the front door, or mail it (postage paid) to City of Shorewood, 5755 Country
Oub Road, Shorewood, MN 55331.
""
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City of Shorewood
5755 Country Club Road
Shorewood, MN 55331
City of Shorewood. . .
Continuously striving to
keep citizens informed and
asking for and listening to
feed back.
(612) 474-3236
HomePage: www.shorewood.state.net
E-mail: cityhall@shorewood.state.net
After Hours Information Line:
474-3236, ext. 2
~D1fI A~8
1fI8
1) ()11tt)?
Fax: 474-0128
Drop Box Outside City Hall
Good. Communication Requires
1eelt4f1,tA
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7u S~e._M 8Itf ~1I11dt M iee4/1f1tUe t.
(J___IIIIkUtM E~ '" . de",." ~
b.6
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E-mail
Agendas
to go on
site Friday
before
meetin
PI
Voice Mail at. Shorewood
Primary Greeting:
You have reached the Shorewood City Offices. OUr regular hours are 8:30 a.m. to 5:00 p.m.
Monday through Friday. If this is an emergency, hang up and dial 911. If you know your party's
extension you may dial it at any time. Fora complete list of extension numbers dial 8, or for
general information about the City dial 2. If you wish to leave a general message for City Staff,
dial 1. Thank you for calling the City of Shorewood.
List of Extension 8:
You have reached the City's directory listing. To leave a message for someone, dial their
extension number any time, or dial 2 for more information from the main menu. .If you wish to
leave a general message, dial 1 ~
General Information.. . . . . . . . . . . . . . . . . . . . . . .. . .2
Mayor
Tom Dahlberg ......... ....... ..... .... .... .....230
Council Members
Kristi Stover....................................l
Jenifer McCarty...... . . . . . . . . . . . . . . . .. .. . . . . . ..231
John Garfunkel................................ .232
Jerry O'Neill.... ............... .... .......... ...233
Jim Hurm ... . . . ... . . " .. . . . . . . . . . .. . . . . . . . . . . . . .213
Teri Naab .......................................214
Pamela Turnquist ..............................210
AI Rolek. . . .. . . .. . .. . . . . . . . . . . . . . . . . . . . . . . . . . . .. . 216
Kathy Hebert. . . .. . . . . .. . . . . . . . . . . . . . . . .. . . . . . . .217
Brad Nielsen.. .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . .211
Patti Helgesen. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . 212
Joe pazandak .................................. .218
Larry Brown.................... ................ .219
Larry Niccum............. ... ....... ............202
Wendy Anderson.............................. 222
Press 8 to listen to this directory listing again.
Information 2:
You have reached Shorewood's Information mailbox. Following is a list of options for additional
information. If this is an emergency hang up and dial 911. Dial the extension number you wish to
hear or to return to the main menu, dial 2:
Matters that Require Immediate Attention. . . . . . . . . . . .310
Public Service Announcements ....................... 311
City Council Home Phone Numbers... .. ...... .. .. .. 312
Off-site City Department Phone Numbers... .... .. . .313
Location & Directions to City Hall............ ..... .....314
Meeting Schedules ......................................315
Upcoming Meeting Items...... .... ... .. ... . . . .. . .. ... . 316
Report on Previous Meetings. .. . ... .. . .. .. . . .. . .. . .. . .317
Recycling.. . . .. . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . .. . 318
-.
Matters That Require Immediate Attention 310:
If you have an urgent problem such as a sewer backup, please call 911 and report it. They will
determine how to dispatch the call. Munitech, the company that maintains the water system, can be
reached after hours at 472-2718.
If you have lost your pet or have an animal problem, contact Animal Control. Their digital pager
number is 621-3536. They will return a call to you. To listen to these options again, dial 310.
Public Service Announcements 311:
City Council Home Phone Numbers 312:
You have reached the listing of City Council member's home telephone numbers.
Mayor Tom Dahlberg............... ............. .282-0444
Councilmembers:
Kristi Stover ............................. .474-7973
Jennifer McCarty.. . .. .... . . . . .. . .. . . . . . . .470-9328
Jerry O'Neill.............. ....... .........470-6011
John Garfunkel.................... .......474-8306
To listen to these number again, dial 312.
Off-site City Department Phone Numbers 313:
The following offices are open during regular business hours:
South Lake Minnetonka Public Safety Dept.. . . . . . . 474-3261
Excelsior Fire Dept................. ... .. ... .... ... ....474-5364
City Assessor.......................................... 473-1844
E-Z Recycling (for missed pickups) ................644-6577
Location & Directions to City Hall 314:
City Hall is located at 5755 Country Club Road. Directions from the east: Take Highway 7 to
County Road 19 (located on the west side of Excelsior), go west on County Road 19. Turn left on
Country Club Road. City Hall is located on the left side approximately 1/2 block.
Coming from the north: Take County Road 15 to County Road 19, go straight at the intersection
of Country Club Road and County Road 19. City Hall is located on the left approximately 1/2
block.
Meeting Schedules 315:
All meeting agendas of the City Council, Planning and Park Commissions and Task Forces are
posted in the front window at City Hall. Regular Council meetings are held the fIrst and third
Monday of each month. The Planning Commission regularly meets on the fIrSt Tuesday of each
month, and a Study Session on the third Tuesday of each month. The Park Commission meets on
the fourth Tuesday of each month.
.
Upcoming Meeting Items 316:
Following is an tentative list of issues scheduled for the upcoming Council meeting of
Following is an tentative list of issues scheduled for the upcoming Planning Commission meeting
of
Following is an tentative list of issues scheduled for the upcoming Park Commission meeting of
Report on Previous Meetings 317:
The City Council met for a regular meeting on , and following is a brief listing of actions
taken at that meeting:
The Planning Commission met for a regular meeting on , and following is a brief
listing of actions taken at that meeting:
The Park Commission met for a regular meeting on , and following is a brief listing of
actions taken at that meeting:
'"'
FE
474-3236
474AW3236
The Sko-r~oo~ Cit\t Hall telephol1e l114mber to can
wl1el1 liOlt wal1t li014-r messases to lal1b 111 th~ MSl1tplace.
474-3236
THE SHORELINE
~
~
~
.~
Do you have an idea for the
City that you would like to
see launched?
Are there questions about
local government or current
plans or a parks issue floating
around in your head? .
Or is there just something
you want to say which
requires no response at all?
..
-... ..
.
H
i Bringing the News Back Home:
i Public Journalism and Rebuilding Local. C0111munities
1
i
I
I
1
I
Lewis A. Friedland
ti'\ing, and other specialized information that people
trJditionally got from the local paper. Newspapers
are desperately looking for solutions to the reader-
ship slide, but so far the only consistent answer they
have come up with is to do a better job at what they
do best: reporting and interpreting the loC3l news.
Communities are facing an increlSingly com-
plex set of challenges, not the least of which is
the move toward devolution of responsibility to the
local and regional levels. For some, this ~resents
the return of decision-making power from' ~ fe~-
era} to state and local governments. For others, it
means a. shift in costs, and, ultimately, cutbacks in
the funds available for government and social ser-. Meanwhile, the national media are fr2gmenting
vices. Whether blessing or a curse, it seems clear '.~"~ around us. The ratings for national netWOrk news
that local communities will be burdened with the are in a long-term decline. In part this is from the
need.to'make m9re decisions with fewer economic onslaught of cable and to a much lesser extent, the
resources. Complexity will increase, while the Internet. But is also a result of the abandonment of
money that provides the room to experiment with news altogether 'by a younger generation that does
new solutions declines. not sit down in the early evening after a hard dayshift
to watch the netWOrk's nightly broadcasts. This
decline is not as great for local tel~on, but com-
petition is increasing there as well, with the entry of
new stations, UkeFox affiliates, with an emphasis on
"soft" and tabloid news.
l
t In the face of these challenges, it is fair to ask
1 what the local media can and will do to address
_ them. Will they help clarify the overwhelming range
.1.'. of decisions tlJat communities will face? Or will they
stand idly by if the social infrastruaure begins to
crumble? Local newspapers and televisioristations
f . are facing some. criSes thernselvei' .. Newspaper
readership is declining dramatically across the
United States. This is all the more alarming because
of the strong correlation betWeen newspaper. read-
ing and other measures of active citizenship, such as
voting and partidpating in civic organizations. More
and more people are watching television news, with
a majority now saying that television is the most reli-
able source of local news. If this were not bad
enough for newspapers, new technologies on the
World Wide Web allow phone companies and othei
electronic publishers to compete for traditional
. . newsp-aper revenue in classified and generAl adver-
Many local media, newspapers and television,
"ill simply follow the trend toward light, tabloid fare
in search of a larger and younger audience. A
smaller number are being driven bydec1ining rat-
ings 10 "reinvent" local news - to offer the kind of
depth that other media cannot. The Internet may
cover national news, financial news and niche news
of all sone;. But only local newspapers and televi.c;ion
are able to report in-depth on the complicated
issues that make up the ta"ture oflocallife.
.=-
One respon.'ie to declining local news reader-
ship and viewership has been the movement known
~ . public or civic joumali.'iIIl. For many in news,
, __................. ............ ............... ............ ..........................................................,..................... ..........................f.~..!.~:.yC!L..~~.t!.f!:.s.
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One reason that
public journalism
works is that the
local news media
touch almost
every part of the
local community
,
,e.very day
,
t
i
f
public journalism represenlo;a deeply
felt commitment to changing the course
of a local journalism that many profes-
sionals see as having turned il'i IrdCk on
public life. For others - some publish-
ers, editors, and news directors - it is
one part of the survival str.ltegy, an
attempt to win back viewers and rcad~
ers. Motives are rarely pure. But what-
ever the motive, this crisis of local news
represents a real opportunity for local communj~.es.
wh:u we know personally ahoU{ our
communities. Citizens come lO
under~1and the "re-f' of the city - the
JYm they don 'tknow . through first-
hand expcri<.'Ilcc - primarily through
the local m<.>dia, in what Ben<.>dict
Anderson has called the "imagined
community." This imagined commu-
nity io; not an iUusion, Rather,. it io; the
~'Uffi of the collective images that oli-
zens, officials, and bu~ines.'i leaderscany about the
". ~"" community they call home.
WHAT IS CMC OR Pusuc JouRNAUSM?
I Cividpublic journalism revolves around the
I proposition that news institutions depend on a
· .. vib.rant puliiic aDd dvic life for lbeir own SUrvi\,..
f For this reason they cannot remain neutral on
'.1..' whether public life should go well, even though
public journalism institutions retain a neutral
stance on what particular solutions to public prob-
lems work best in any given community. The news-
paper or television station that practices civic or
public journalism offers a forum for public debate
over what issues ar~ most important and how they
might be addressed. Public journalism is inclusive.
At least in theory, it requires that all voices of the
community be heard. when public debates are
joined. It is also active, premised on the idea that
ovic engagement is required from everyone, that
urban problems, for example, cannot be solved by
news organizations or local elites acting on others'
behalf. Common problems require common dis-
cussion and common solutions.
I
f
!
For example, I live in the village of Shorewood,
an urbanized suburb on the edge of Milwaukee.
Our son goes to Shorewood schoolCi, and we spend
much of our time on MJ1waukee's East Side where
we shop and work. Much of the content of local
news, however, comes from elsewhere in the metro
area. The picture of greater "Milwaukee" that I
draw from local television is schizophrenic. Images
of police tape draped across a corner of a city park
or city street clash with "friendly" stories about
neighborly events in the outlying suburbs, or, occa..
sionally, a positive. story drawn from the oty of
Milwaukee itself. Because I read the local newspa-
per, I know a bit more about local government and
business, and about problems in local agencies, but
relatively little about ovic engagement in Milwaukee
- about people tutoring in Milwaukee schools, feed-
ing the poor and homeless, or working on new
solutions to environmental problems. It's not that
none of these stories exist - they do, and they occa-
sionally make their way into the news. But the imag-
ined community of "Milwaukee, "the collecti\'e
image that I and other readers and viewers come
away with. every day, is one. of a. dty caught in a cycle
of urban violence, failing institutions, and govern-
ment inefficiency. . This is juxtaposed with my per_
sonal e>.1>erience of a calm suburb, with good
schooLIi supported by television images of other sim-
One reason that public journalism works is that
the local news media touch almost every part of the
local community every day. Citizens live out most of
their daily lives in onJya few areas of their cities. The
places where we live, work, and shop define most of
1#. .~. f..A!1:. .!!J.%.:. YC!L:l!?!. !~'<!."!}""""""'" ...... .... ......... '" ......,.... ........... ......... .c......................... ........... ...... ................ .........
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ilar places. Ghren this coll<.>ctive image
of "Milwaukee" it's not 1I11rprising that
many people, when ask<.>d to cross the
bound'i of personal experience and
i engage in civic life with others, shake
i their heads in cynicism or despair.
I
1
i.
The very best
models of public
journalism are
beginning to offer
examples .of
"what works'" to
change the news
media.
The challenge of public journalism
is two-foJd. The first, the one that most
public journalism institutions have ..
taken on, is to tell a different story of public ~e: to
focus on stories of civic engagement, problem~solv-
ing, and renewal. There are now hundreds of Suc-
cess stories of newspapers and television stations
across the United States that have managed, through
special projects, to begin to tell these stories.
is Charlotte, North Carolina, where
the Charlotte Obseroer teamed with
\l'SOC- TV in the "Taking B2clr Our
Neighborhoods" project to spend a
year a half during 1994-9; reporting
on and' analyzing the problems of
Olarlotte's deteriorating "city within a
city" (CWAC). Although city officials
had begun to address. many of the
problems of the CWAC' before the
series, it catalyzed a broad communily dialogue on
what needed to change in Cli2rloite ~a whole, and
what all citizens could do to make change happen.
. Observer reponers spent six weeks in each of the
ten neighborhoods dJat they reponed on. A coordi-
nator funded by the Pew Center for CMc)ournaJism
helped draw up a neighborhood needs list, defined
by the residents themselves. The first neighborhood
reponed on was. the poor African-American neigh_
borhood of Seversville, one of the most neglected
neighborhoods in Charlotte. Despite a core group of
older, working-class African-American homeown-
ers, housing had come under the control of absen-
tee landlords in the past fifteen to twenty years, with
an attendant rise in crime and decline in ciIy ser-
vices. The neighborhood orgaoization,led by the
homeowners, had been petitioning the city for some
time to improve policing, put inguners and enforce
the housing codes, but without much result A new
magnet public school sat on a piece of prime neigh-
borhood real esrate, but was effecti\'eIy. dosed to
neighborhood children because it emphasized. the
teaching of Gennan. Obseroer reponers spent six
weeks reporting on Seversv.ille (as they did in each
subsequent neighborhood).
I. The second challenge is more difficult - to
i incorporate .the insights of civic engagement more
i deeply into daily reporting in order to change the
i fundamental image of community life, the "imag-
.,
I ined community" that is offered every day, in every
! story and on every page. This is a challenge that even
i
t the most adV3Dced public journa.Usm institutions
1 are only beginning to meet: to transfonn an image
.f of unworkable, racially segregated dties, trapped in
despair, and ringed by suburbs into a more bal-
anced and realistic image, one that does not ignore
. deep problems, racial divides, and civic ~ges,
but rather, digs into them, gives them shape and
fonn so that they can be modeled into a different
imagined community in' which citizens from cities
and suburbs cross the boundaries that separate
them to address their common problems.
t GRASSRoon CHANGE
I The very best models of public journalism are
..J beginning to offer examples of .'what works" to
change the news media Among the best of the best
1
1 .. . '. FAlJ.. 1996. VOl.8S. No. 3 . 47
;' ..................................................................................................................................................................... .-............................
....-..............
~
The publication. of the first repon was coordi-
nated with a televised . town hall meeting in
ScversviDe il'ie1f. The' initial response from.. city--
county government officws, the police, and the
school" was somewhat defen.~ Nonetheless, com-
I
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The process of
cMc journalism is
still fragile. The
best examples. like
'. Charlotte. require
~urturing on the
pa~ o~ the whole
. ..
communir;y. if they
are to continue
. .
.......
and succeed.
munity police patrols increasl>d almo1l1
immediately, allowing Dcighbors 10
begin sitting on their porches again.
Attendance at community meetings
increased as fear declined. Habilal for
Humanityvolunteers, stimulated in pan
by the reporting, put up five new hous-
es, while the Charlotte MeckleDburg
Housing P'Ml11ership, increased its buy-
up and rehabilitatioD of run down
absentee' homes. First UniOD Bank,
through the intervention of the Mayor,
donated a temporary double-wide trm-
er as a' commu~ty center, and a small computer
center was set up. The magDel school opeDed ilC;
doors to neighborhood children after school and
during summer.. .
together as a group. The proj<.>Ct also
stimulatt>d a broadcr and more pub-
IiC-iDclushrc dialoguc betwl'f..>fl neigh-
borhood'i. community leaders, and
public officials abom commOD solu-
tioDs to commOD problems.
ONLY THE BEGINNING
Thc pr()c~s of civic journalism
is still fr-Jgile. The best exampl~,
like Charlotte, require Dunuring on
the pan of the whole community, if they are 10 COD-
tinue and suCCt>ed. It is ofteD easier for news man-
agers to justify the pursuit of short-term audience
gaiDS and profiLe; to higher-ups and stockholders
than it is to point to long-tenn success in reCOD-
Similar if less dramatic stories could be told struCtiDg the relationship between the community
through each of the nine neighborhoods that were and Dews instilutiODS~ Because it is so fragile, it is
eventually covered. In fact, the project was so suc- all the more imponant for community leaders of
cessful that it was extended for an additioDal six good faith, in and out of government, to suppon the
months. In each neighborhood that the paper efforts of those editors and reponers who are tak-
touched, neighborhood OrganizatiOD was siroDger ing great risks in reinventing local news instilU-
as a result. The residents were not used as props for lions. AsJay Rosen poinled out in a special issue of
panels, articles or towa hall meetings. They were the National Gillie Review on "Rethinking
treated as citizens and responded in kind. Of equal . Journalism: Rebuilding Civic Life," it is much easi-
importanc~, predominantly white churches in the er to throw brickbats at the local media than 10
more suburbanized pans of the city-county became assume joint responsibility for changing what is,
more aware of the CWAC and its problems. after all, one of the most central institutions in com-
Collective volunteer projects, like the building of a munity life. The process of re-imagining a more
new nursery school, were taken 00 by entire civic community may take place through the col-
churches. Within the CWAC itself, leaders of Deighb- lective mirror of the local media. BUl reclaiming
horhood organizations, broughl together by"Taking local news institutions for public life is a task that .
Back Our Neighborhoods" began to meet and talk falls 00 all of us. .
'\
~
$, Lj
"
SHOREWOOD SERVICE EVALUATION QUESTIONNAIRE
1. Please indicate how satisfied you are with the following services that are currently
provided by Shorewood (circle one response for each Item):
Question #3 Cllntinued:
Haven't had Have Had Exp:rience
Experience Excellent Good alC Poor
A. Physical condition of my street
B. Physical condition of streets in general
C. Cleanliness of streets
D. Amount of street lighting
E. Number of trees a\orIg City streets
F. Level of park maintellllllCe
G. Condition of the hikinglbiking trail
H. Condition of park playground equipment
I. Amount of cecreadon equipment in parks
J. Televising of City Couocil meetings
K. Feeling of safelY in my neighborhood
L. City Newsleller
Haven't used!
Don't Know
5
5
5
5
.5
5
5
5
5
5
5
5
Satisfied
3
3
3
3
3
3
3
3
3
3
:}
3
Somewhat
Satisfied Dissatisfied
2 I
2 I
2 I
2 1
2 I
2 I
2 I
2 I
2 I
2 I
2 I
2 1
E-2 Bldg inspection courteousness/professionalism 5 4 3 2
F-I City Assessor overall service 5 4 3 2
F-2 City Assessor courteousness/profe$Sionalism 5 4 3 2
G. I Planning Dept overall service 5 4 3 2
G.2 Planning Dept courteousness/professionalism 5 4 3 2
H. I Finance Dept overall service 5 4 3 2
H.2 Finance Depl courteousness/professionalism 5 4 3 2
I. Maintenance of my streel 5 4 3 2
J. Snow removal 5 4 3 2
K. Recycling pickup program 5 4 3 2
L.I Engineering overall service 5 4 3 2
L.2 Engineering courteousness/profe$Sionalism 5 4 3 2
4A. Are you served by City water: 1) Yes 2) No (if no, skip to Question #5)
Very
Satisfied
4
4
4
4
4
4
4
4
4
4
4
4
4B. If Yes, please indicate bow satisfied you are wilb:
Haven't bad Have Had Exrarieoce
Experience Excellent Good lIII'
543 2
543 2
5 4 3 2
Poor
I
1
I
2. In the past year have you had any cootact with the following? If so, how helpful are
they wheo you need informatioo about programs or services provided by the City of
Shorewood or need to have a problem resolved (circle ooe for each Item)?
A. City OffICe Personnel
B. City Assessor
C. Building Inspection Service i'ersonnel
D. Police Personnel
E. rU'e Petsonnel
F. PUblic WQI'ks Personnel
G. Water Utility Personnel
H. Animal Control Personnel
I. Engineering Service Personnel
Have bad
No Contact
5
5
5
5
5
5
5
5
5
Very
Helpful
4
4
4
4
4
4
4
4
4
Somewbat
Helpful Helpful
3 2
3 2
.3 2
3 2
3 2
3 2
3 2
3 2
3 2
Water pressure
Waler quality
Maintenance crew response
Not
Helpful
1
1
1
I
1
1
I
1
1
For the folowing ..nestlons, please mark an (x) by the most correct answer:
5A. In Ibe pasttwe1ve montbs have you made a complaint to Ibe City of Sborewood?
J) _Yes, and I was satisfied wilb Ibe way my complaint was bandied
2) _Yes, and I was dissatisfied wi~ the way my complaint was bandied
3) _No, I have notllllKHo a complamt
(report MOST RECENT one)
4) _ Street RepaitlMaintenance
5) _ Otber
SB. If yes, what type of complaint?
1) _ Animal
2) ____ TraffIC
3) _ JunklNuisance
6. Put an X by eacb Sborewood Park you or your family bave used in Ibe last twelve monlbs:
a) Freeman' d) _ Manor
b) === Badger e) _ Silverwood
c) ____ Cathcart
7. How long have you Iiveil in Shorewood
I) _ Less than 2 years 4) ___ 11-20 years
2) _ 2-5 years 5) --'- 21 years or more
3) _ 6-10 years .
8. Your gender: n _ Male
3. If you have had DO personal experience with these CIty services circle the 5 and go to
the next line. For those with which you have had personal experience, please rate
them 1 to 4.
A-I South Lake Police, overall service
A-2 Police response time to my call
A.3 Police cOW1eOusnesslprofessionalism
A-4 Police crime prevention prognuns
A-' Police traffIC enforcement
B-\ Fire Dept overall service
D.2 Fire Dept respoose lime to my coli
D.3 Fire Dept couneousnesslprofessionalism
B-4 Fire Dept inspectionlrml prevention program
C. I Animal control overall service
C.2 Animal control respoose time to my call
C-) Animal control courteOUSness/professionalism
().I City AdminiSlrlllQl' &: Clerks overell service
0.2 Administraclve ~eousnesslprofessionaiism
E.I Building inspection overall service
Haven't bad Have Had Ex~ence
Experience Excellent Good r
543 2
S 432
S 4 ) 2
5 4 3 2
5 4 3 2
543 2
5 4 3 2
5 4 3 2
54) 2
542
542
5 4 3 2
S 432
5 4 3 2
5 4 3 2
Poor
1
1
1
1
1
1
I
1
1
I
\
I
I
I
I
2) _ Female
9. Is Ibis a: 1) _ Realdence 2) _ Business
(If husiness. skip to #12)
10. Do you: I) _Own 2) _Rent 3) _Other
II. Is your bome a:
I) _ SinglO family
2) _ Duplex
_ Apartment
_ Townhouso
12: What is your age?
J) _ 18.30
2) _ 31-49
3) _ 50-64
4) 65 and over
111111
NO POSTAGE
NECESSARY
IF MAILEO
IN THE
UNITED STATES
BUSINESS REPLY MAIL
FIRST-ClASS MAIL PERMIT NO. 50 EXCELSIOR MN
POSTAGE WILL BE PAID BY THE ADDRESSEE
CITY OF SHOREWOOD
5755 COUNTRY CLUB RD
SHOREWOOD MN 55331-9897
1.1.1..1.1...11...11. ...111.1..1..1.1.1..1...111...1
RlU) HERI!1 TAPE WHERE INDICATED &: MAIL - NO POSTAOB NECl!SSARY
--------------Siioiiiwoo'D--SE'Rvic,r'Ev'ALii:iiiii;,-QuEsTloNN:iiitrr-------------
The two pail'S on the inside of tbis newsletter insert contain the City's annual Service Evaluation
Questionnatre. Your answers will help us II'IICk bow you tbink we are doing our job compared with past
years. The resullS are used in seuing specific objectives for the annual budget being considered this fall. As
of this year Shorewood will be eligible to receive nearly $7.500 in Local Performaoce Aid from the State due
largely to this on-goin, effort. Please take a few minutes to fill out th~~s:rrt card" survey if you are the
adult (age 18 or over) 10 tbe household wbose birtbday most recently , and then:
. Mail it. Be sure to fold it so the relllm address is exposed, tape it closed following directions below and
drop it in tbe post box (postage paid); or
. Drop it off at City ball - drop box located near front enltlll1ce.
Your answers will have complete anonymity . Your participation is very important in making Shorewood the
best communltr it can bel if other adults in your bousehold would like to complete the survey, call 474-
3236 and we'l send one to you.
TRAILS AND INTERNET WEB SITE QUESTIONNAIRE
The back page of this newslener insert con~ists of questions in two specific areas. The Park Commission is
interested in your thougblS on off-street traIls in Shorewood. Please read tbe newsletter article on off-street
trails (Page 6) and answer the related survey questions. The resullS will be used in revising the trail plan
completed in 1992 to be sure the plan reflects community wide needs and desires.
The second section lists several questions regarding the City establishing a web site on the Internet. The
questions re~arding Internet use can also be answered on line ( www.state.netlshorewoodl). The Internet has
great potenllal in aiding in communication between citizens and the City . We bope to learn. with input from
you. how this medium can be best utilized.
Tape
here
Tape
here
PLEASE READ THE ACCOMPANYING NEWSLETTER ARTICLE ON TRAILS
BEFORE COMPLETING THIS SECTION OF THE SURVEY.
A)
How likely is it that you and your family would use off-street trails on the following segmenlS?
(Circle one response for eacb item): .
Very Somewhat Somewhat Very
Likely Likely Uncertain Unlikely Unlikely
S 4 3 2 I
S 4 3 2 I
Sel/meDl DescriPtion
I Smithtown RoadlCounty Road 19
2 Along TH 7 (west side) and
Yellowstone Trail
Country Club Road and County
Road 19 nortb to the regional traiL
St Albans Bay Road
Covington Road
TH 7 service road between
Covington and Old Market Road
3
S
4
3
2
5
5
5
4
4
4
3
3
3
2
2
2
4
5
6
B)
For what reasons would you utDize these off-street trails? (Check all that apply):
_A - For transportation to get to scbool
_B - For traDsponation to get to parks
_ C - For transportation to get 10 shopping
_0 - For exercise
_E . For recreation
_F - For Other: (please specify)
C) In general, do you support off-street tnlls In Shorewood? (circle your answer)
1 Support 2 Oppose 3 Uncertain
D) Is your residence along the route or aay or the proposed off-street trails (refer to the segments list
In Question A above)? .
Segment #:
I) Yes 0
2) NoD
E) WbIc:h of the proposed off-street traD segments Is closest to your home?
Segment #:
Comment:
INTERNET WEB SITE QUESTIONNAIRE
F) Do you have access to the Internet? G) If not, do you lutead to sign up for access In the
cornlal year?
1) Yes, at wqrk ----.D Yes, at work
_2) Yes, at home ~ Yes. at bome
_3) No, not at all _3) No, not at all
H) How often do you currently use the Internet? Daily 0 Weekly 0 Monthly 0 Not At All 0
Other: 0
I) What types of information would you be most Dkely to use rrom a Shorewood Web Site, for
example: (Check boxes you would like to have included)
A. 8 Public Service Announcements
B. Council and Commission Activities
C. 00 PermitlLicense Information
D. Newslener.
E. 8 J,..inking to Other Sites
F. None of the Above
Other:
G.o
H'B
I.
J.
K.o
Please list your ideas separately.
('
';,
i
.. '-ij- .
1997 COMMUNICATIONS PLAN FOR THE CITY.OF SHORE WOOD
Jim
Jim
Jim
Jim/Consultant
Jim
Jim
Jim
Jim
Jim
Jim
Jim/Consultant
Jim
Kath
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
Pamela
Pamela
Pamela
Pamela
ommunication
Plan
OrgaDlzation Contact with special interest groups
Contact
itizen Collect survey forms
Feedback
ommunication Plan, develop and implement a communications plan
Plan
nformational Identify types
brochures
In ormational
brochures
News etter members to discuss newsletter
OrganizatIOn
Contact
Organization
Contact
Organization
Contact
Other
Press
Press
ress
Newsletter
Cable
Liaison with community groups
Identifies/makes available resources to groups for
s cial events
Provide trainin of e ective communications
Press releases to associations for publishing (i.e.
Lea e of MN Cities, AMM)
Prepare press releases about programs or activities. of
Ci
Liaison with ress
Maintains mailin labels
Develop/utilize cable programming to promote CIty
events
Work with staff on communication plans for
referendums, surve s, s cial ro'ects
Design format
items
resenta1lons
Retrieve and answer e-mail
Maintain rochure rack with current info in recep1lon
area
Coordinates rintin
Coordinates mailing
1/14/97
Jr
1997 COMMUNICATIONS PLAN FOR THE CITY OF SHORE WOOD
Dept Specific/ Notices Make phone calls to remind residents of meetings
Commissions
Pamela Other Responsible for info and updates in new resident
packets
Planning Notices Define/expand boundaries
Commission!
Council
Specific Dept Notices Prepare notices
Specific Dept Notices Mail notices
Teri Cable Ensures Council meetings are taped
Teri Citizen Report results, monitoring feedback for trends
Feedback
Teri . Citizen Respond to inquiry or refer to appropriate dept
Feedback
Teri HomePage Review site
Teri HomePa2e Develop new pages
Teri Homepage Monitor other sites
Teri Newsletter Ensure the creation and maintenance' of a historical file
with newsletters and Press articles
Teri Notices Coordinate phone calls to remind residents of
meetings
Teri Other Maintain city-wide calendar of communications
Teri Other Seek out cost effective ways of mailing
Teri Press Assists Clerk with public relations aspects of
Emergency Operations Plan
TerilPamela HomePage Conversion to HTML
Wendy/ Notices Post notice on lathe on property
Engineering
t1
1/14/97